IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)
Year:2010 | Volume:25 | Issue:2 (98)|Papers Count:7

This article studies the circumstances of motivational factor’s which has influence on brand selection. So, it tries to survey the efficient motives on selection of insurance company by customer during his decision- marking process for buying insurance. Due to the nature of research, the research method is descriptive and in terms of data collection, research method is surveying. Data was collected through questionnaire and sampling was done through classified random method. In order to answer research questions, 144 third party insurance buyers of insurance were selected as the statistical sample of this study. Results of research suggest that there is significant relationship between the motivational factors and selection of insurer.Also, factors such as transparency and honesty in informing brands, personal experience in using services of a brand, the brand’s reputation and word of mouth interaction with customers are dissatisfied insurer in order to select the most effective stimuli brands were expressed in the insurance industry.

Among different policies, endowment life policy has a high opportunity due to provide financial needs for family members after death of the family supervisor in addition, this policy is considered as a reserver. In this article, with regard to undeniable role of marketing for development of this policy, Integrated Service Management pattern is used and the effectiveness of every of its octagon factors on people’s tendency for buying endowment life policy is evaluated by T-test and binomial-test and from 72 marketer’s point of view, as researc’s statistical society. This research, is a surveying research and for data gathering, a questionnaire with 22 questions, is used. The reliability of the questionnair is achieved by cronbach Alpha Coefficint which is 81%. Results show that factors such as price, product, training and promoting of customers have the most effect than other factors. Physical evidences factor was not confirmed.

Insurance Industry’s efficiency has strong relation with correct & precise characteristics of Insured and insurer’s. Information asymmetry between insurer and insured which leads to several problems, like adverse selection, is a case that studies in economics of information area.Existence of asymmetric information in insurance market appears in two forms; i.e. moral hazard and adverse selection; both are factors which lead to decrease of insurance market’s efficiency. The purpose of this research is surveying existence of asymmetric information in Iranianc insurance market (The caes of Iran Insurance company). We used parametric methods (probit equation, bivariate probit) and definitions and priciples of risk and offered insurance coverage in Cohen (2005) in order to test asymmetric information. The main prediction of economics of information models, in the case of information asymmetry (i.e. postive correlation between risk and higher insurance coverage) has been tested in this research. Evidence shows the existence of information assymetry in this market.

Since liberalization and deregulation plans are two main indexes of Iranian insurance companies, current method of supervising on Iranian insurance companies (i.e. tarrif supervision) is not consistent with ongoing environment of Iranian insurance industry. In many countries, solvency margin is a tool that is used in order to supervising on insurance companies. In this method, instead of direct supervision, solvency Margin index that shows financial capability of insurance companies for doing upcoming climes, is applied for assessment.In this study, solvency margin index has been calculated for non-life insurance companies in state-owned and private insurance companies and their solvency has been compared with test values.Our findings show that the governmental insurance companies need a minimum solvency margin equal to 11% of their total earned premium and private insurance companies need a minimum solvency margin equal to 15% of their total earned premium, they have ability to meet their obligations over a certain period of time.

Life insurance products, as one of the insurance industry’s products, has an important role in determining and ensuring the future of family situation. it is natural that in such circumstances, forecasting of life insurance premium can help the planners and policy makers in achieving the objectives and programs. In this research, neural network and box jenkenze approach is used in order to predict life insurance premiums. The results of predict for inside sample in 1387-1383 show that according to the criteria RMSE, neural network model is the best model to predict life insurance premium. Then, box jenkenze and neural networks method are used for outside sample predict of life insurance premium during 1388-1393.

The main purpose of this study is determining the suitable structure of ownership to increase the efficiency of insurance companies. Privatization and attaining to free economics are two ways of increasing efficiency By having knowledge of relationship between companies’ ownership structure and their efficiencies, it is possible to take steps towards increasing the companies' efficiencies. Increasing the efficiency of insurance companies cause economic growth and development, and stability of financial and monetary markets and economic savings. Statistical universe of the present research are active companies in Iranian insurance market during the years 2007-2008. For testing the hypotheses of research with applying the information of financial statements companies during 2007-2008, two methods has been used; data envelopment analysis and financial ratios. Findings of present research show that private companies with legal block structures have higher efficiencies than governmental and other companies, and that the best structure for donating governmental companies to private sector and investments is private insurance companies with legal block structure.

Insurance companies are important organs of the investment market. They play an effective role in developing the country’s economy, by accepting different risks and equipping & strengthening financial resources used for fund and capital market investment. Present survey indicates that Iranian insurance industry’s Share of GDP, for the period of 1999-2008, is 1.09% on the average. Also, by surveying the ratio of received insurance primium to the dealt stock value, and the ratio of received insurance premium to the current value in the stock market during 1999-2008, we see that the mentioned indexes are respectively 41.05% and 6.65% on the average, that shows the little role of the insurance industry in security market.