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ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF PRODUCT AND BRAND MANAGEMENT
Year:2009 | Volume:18 | Issue:5|Papers Count:2

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Title:

LINKING CUSTOMER-BASED BRAND EQUITY WITH BRAND MARKET PERFORMANCE: A MANAGERIAL APPROACH

Author(s):

TOLBA A.H.

Journal:

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

Issue Info:

Year:
2009
Volume:
18
Issue:
5
Pages:
356-366

Keywords:

Abstract:

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