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Educational Videos and Scientific Workshops

Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

EUROPEAN MANAGEMENT JOURNAL
Year:2002 | Volume:20 | Issue:3|Papers Count:2

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Title:

CUSTOMER EQUITY MARKETING: TOUCHING THE INTANGIBLE

Author(s):

BAYON T. | GUTSCHE J. | BAUER H.

Journal:

EUROPEAN MANAGEMENT JOURNAL

Issue Info:

Year:
2002
Volume:
20
Issue:
3
Pages:
213-222

Keywords:

Abstract:

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