JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)
Year:2012 | Volume:8 | Issue:24|Papers Count:11

The main purpose of this research is to present a model for administration reform along with the general policies of 44th principle of Constitution of Islamic Republic of Iran by a governmental reinventing approach. The method used here is descriptive-a kind of survey research and analytic or modeling one. The samples are consisted of 16 experts teaching management and 355 experts as the members of administration reform office. At first, the required data were gathered through theoretical studies and the considering the evidence and documents to determine the "favorite state". In addition, the experts' views were gathered through Delphi method and the use of questionnaire. Then, the "administration reform model" in favorite state was designed in the framework of 9 features and 64 indexes. These features and indexes were then presented to "the experts" by the use of questionnaire for determining "the present state" and "the possible state" of administration reform.The findings of this research proves that the present state is not desirable for making reform in administration systm in the direction of the general policies of 44th principle of Constitution of Islamic Republic of Iran by a governmental reinventing approach. Consequently, the model suggested pays attention to the following features in the order of priority. They are administration system, Organizational culture, proportioning administrative structure, human resource management, citizen-contered policy, application of private sector management approaches into public sector management, administrative security (fighting against official corruption), reform in processes, procedures and regulations, and the modernization of the government. These are too much important in performing administration reform programmes.

This paper is to compare the thinking styles and excitement of art and mathematics students to promote organizational positive behaviors. This research is non-experimental and Ex Post Facto. The target population of the study was comprised of all the undergraduate students studying art and mathematics at The Faculty of Art and Architecture as well as The Faculty of Sciences at Payambar-e-Azam Educational Complex of Islamic Azad University, Tehran Central Branch. The final sample contains 928 students - 266 males and 662 females-selected via stratified sampling. To measure the thinking styles and excitement of the participants, Sternberg’s Thinking Style Inventory (Sternberg, 1997) and The Arnett inventory of sensation (Arnett, 1994) were administered respectively. After collecting the data, the hypothesis of the study were tested by using independent samples, T-test and SPSS. The findings represented that there is no significant difference between the art and math groups in terms of the males’ thinking styles, and there is no significant difference between the art and math groups in terms of the females’ scores on judicial, monarchic, and hierarchic thinking styles. Moreover, the math group is of a significantly higher mean score on the executive thinking style than the art group, and the art group is of a higher mean score on the legislative, oligarchic, and anarchic thinking styles compared to the math group. Finally, both male and female students in the art group are of higher mean scores on the excitement than the male and female students in the math group, respectively. This study concludes that it is necessary for the organizations to pay more attention to organizational positive behaviors such as legislative thinking style and those which contribute to this thinking style and creativity. Furthermore, organizations should attempt to increase individual’s positive emotions to improve their performance in work environment.

Mostly, brands are being considered as a differential between competitive proposals in marketing. Brand is important for an organization to be successful. So, strategically, brands management is of great importance in all companies. Brand is a basic asset of any company. Brand equity can indicate a price variation comparing a strong brand to a weak brand. Also, brand equity, indirectly, can increase corporation’s valuation by supporting customers. Brand equity and customer value could establish value for company through increasing marketing effectiveness, loyalty to brand, rate of interest, brand extension, business leverage, competitive preference. There are researches which have studied concerning how marketing measures increase or decrease brand equity. However, this paper is going to study the interrelation of marketing factors and brand equity to find out how these marketing activities can increase or decrease the typical value of the brand.

Accounting is a regular process to identify measure and report economic information to provide a basis for the conscious judgment of many users. So, in a part of accounting researches, the researchers try to improve decision making process. The world economic growth with rapid developments of technologies in communication and computer sciences has caused basic changes. Then, accessing on-time knowledge and using it properly in firms has been propounded as a competitive advantage. Intellectual capital is one of the main subjects to achieve the competitive advantage by the help of a scientific approach in a knowledge-based economy. Intellectual capital is used to create and increase the value of companies and the success of a company depends on the management power in using rare resource. Moreover, the value added and Cumulative abnormal return are considered as measurement scales of companies’ performance. So, the intellectual capital along with the physical and financial resource has more value, and this is not mentioned in financial statements.Hence, the aim of the essay is to study the relation between intellectual capital or value added and Cumulative abnormal return of companies in Tehran Exchange Market during 2003-2007. To test the hypothesis, after processing data in EXCELL and SPSS, Pearson coefficients were calculated and Regression Analysis was performed. According to 388 accepted companies, some were omitted and 166 companies remained. Then, by Cokran classified sampling, 63 companies were selected as a sample. By testing the research hypothesis, the results represented a positive and meaningful relation between the intellectual capital and value added of companies and an inverse significant relation between intellectual capital and Cumulative abnormal return of companies. On the other hand, by growing up the intellectual capital of companies their value added will increase and their Cumulative abnormal return will decrease.

The present research was organized to design and explain a model of brand loyalty and repurchase intensions, and recognizing the effective and ineffective factors in Iranian consumers. Research variables were measured by a pretest and a main test utilizing two questionnaires. Making sure the measurement tool is reliable and valid, it was distributed among a sample consisted of 400 shoppers of home appliances in three main markets of home appliances through exploratory and confirmatory factor analysis methods. The approach used in the current research is survey-correlation and definitely based on the structural equations. Finally, the comprehensive model of brand loyalty and repurchase intensions demonstrated that the perceived quality, perceived value and perceived equity as independent variables; brand satisfaction, effective commitment and continuance commitment as moderator variables had an effect on the loyalty and repurchase intension.

Views, organizational loyalty, membership, humanitarianism, faithfulness, significance and performance feedback, all are vastly related to the moral leader. But, no one has studied how these 7 features are related to the characteristics of the leader-follower mutual relations. The aim of this paper is to discuss these relations and to develop a model for describing them. This research is practical and applied in terms of the aim and descriptive-correlative due to its nature. The data are collected by using questionnaires and statistical population selected from the teachers of Islamic Azad University, Boroujerd Branch. The authors used Pierson method, Regression and Confirmative Factor Analysis to evaluate the hypothesis. The findings represented that the relation-oriented behaviors of a manager or leader play a fully main role in making a connection between a moral leader and LMX. However, the other features such as views and organizational loyalty are less important. This paper is the first applied research that tries to study the intricate relations of 7 features of the moral leader and reciprocal relations of leader-follower. By using the term "Applied", the authors concluded that the morality of the leader and leader-follower mutual relations are two necessities in selecting the leader and promotion programs.

This research has examined the effect of applying limitation on the price of stock representing indices of investment market behavior. The index of applying limitation on the price of stock is stock price limit which is considered as an independent variable and introduces indices of investment behavior including trade volume, the days needed to do business and trade, the number of stocks equal base volume and the trend to buy. These factors are determined as 3 variables for the research. This paper examined Tehran Stock Exchange from 2003 to 2008 to collect Data and information related to stock price periodically and then by considering the effect of the independent variable on dependent variables, the averages were compared. It’s important to note that, except stock price limit, there are other factors which have effect on dependent variables. We didn’t consider those factors here. After gathering data from different sites Tehran Stock Exchange and comparing them, one by one, with other data base and using data of Brokers, studying the characteristics of companies that statistical society chose them as a sample and examining the data in term of 3 hypothesis, there wasn’t any relationship between stock price limit and 3 dependent variables in Tehran Stock Exchange according to the research sample and the method used.

Brand equity is the most common term used to represent brand performance, and it is measured in terms of a financial value on the corporate balance sheet. In this research, the effect of Services selected marketing mix on the brand equity is studied. Services Selected marketing mix includes People, Physical Evidence, Advertising, Banking Services, Branch Accessibility and Process. These elements affect the brand equity through the dimensions such as brand loyalty and brand associations or Awareness. This research is an applied one. The method used is descriptive. The survey is based on Cluster sampling procedure from Mellat Bank consumers in Tehran (n=400) and the analysis of results is done with Structural Equation Model (SEM). The research instrument was a questionnaire whose reliability was calculated through Cronbach's alpha (a=0.92) and its content validity was analyzed and approved by the expert opinions.The results represent that Banking services, Advertizing and People Behavior, positively, will affect the brand equity. Finally, advertising has been recognized as the most influential element in increasing brand equity.