MEDIA STUDIES
Year:2013 | Volume:8 | Issue:22|Papers Count:14

Our main goal in this research is to gain knowledge about the role of the press in promoting a culture of entrepreneurship in society.In this path, indicators of promoting a culture of entrepreneurship were extracted by a literature review of entrepreneurship .Then the theoretical framework of the research was developed by using some indicators such as the need to succeed (competitiveness), self-esteem, risk-taking tendency, need for autonomy, creativity, using ideas of social learning, Uses and Gratifications, Agenda-setting, diffusion of innovations.The research statistics population were the M.A students studying entrepreneurship major at Tehran university which 200 of them were selected randomly as the research hypotheses and were tested via the assigned questionnaire. In mentioned research we used the Kolmogorov-Smirnov test, then we approved or rejected the hypotheses by Spearman’s correlation coefficient in order to investigate the normality of the variables.After extraction we concluded that most respondents believe the press as one the most influential media can cause the formation of entrepreneurial attitudes in audience, will transfer the belief of entrepreneurship to them and eventually will internalize the values of entrepreneurship at them.The results suggest that the press can promote entrepreneurial culture in society by publishing creative contents. Also there is a significant relationship between publishing business plans in the press and reinforcement of creativity in audience. On the other hand results showed the reflection of the entrepreneur’s activities in the press will lead to the reinforcement of risk taking spirit at the readers, and publishing the life story of the entrepreneurs will result in making the spirit of confidence at them.

The new generation of the Internet is expanding and will form an important part of people's lives. Nowadays, purchase gather information, discuss with other users, and many other activities on the Internet are used. Ngvnkh any dimension of life is not the dominant portion. Overuse of the Internet, people believe and the actual social relations and social exclusion and domination over people's lives can lead to social isolation and loneliness.This study sought to identify the relationship between Internet use and social isolation users. This research is an overview of the conceptual space, the use of the integrated approach, inspired by theories, use and satisfaction with social support theory and Mac Wellman be used to explain the phenomenon, and with regard to the assumptions non- proportional sampling error 0.05 selection, data collection was required. Information obtained by using inferential statistical tests (linear regression , Pearson coefficients, etc.) were included in the analysis. The results of the headings on the respondents indicated that social isolation, social isolation 22.5% of the lower level users 61.5% intermediate and 16% level is high.It is generally moderate levels of social isolation. Consistent findings explain the variable rates of Internet use (r=0.48), type of Internet use (r=0.43), satisfying the internet (r=0.42), addiction Internet or excessive use (r=0.43), Internet access (r=0.66) , and social isolation are significant and positive coefficient on beta B=0.50 variable nearly half of Internet access Internet usage in turn leads to excessive use of the Internet but not social isolation and loneliness can lead to addiction.

This research will have five principal outcomes. First, it provides a theoretical explanation for why customer relationship management (CRM) affects gaining desired outcomes from relationship between customer and service provider. Second, it provides a more complete evaluation of the role of Information Technology in CRM activities. Third, it develops and validates a number of measurement scales which are required for testing the proposed conceptual model. Forth, by studying CRM on the basis of communicative approach, it reinforces explanatory and interpretative ability of Marketing Communication Theory, and finally, this study is highly valuable because it provides experimental evidence on value of CRM to organizational managers and experts, and provides a collection of customer-oriented criteria and measures, which enable managers to identify roots of failed measures. Thus, this project seeks to provide a model to evaluate CRM based on Communicative Approach. Statistical population in this research includes all experts and managers of non-governmental scientific-specialized journals in city of Tehran as well as subscribers of these journals. Given the two statistical populations were limited and large, multistage sampling method was used. Descriptive-survey research method was used, and conceptual model was tested using structural equations modeling and confirmatory factor analysis with the aid of Lisrel software.Considering the obtained results, all hypotheses of this research were approved for both statistical populations, and by comparing the results of evaluation of conceptual model on the two statistical populations, one can find out that the levels of impact of model’s variables on each other is approximately higher among managers and experts compared with subscribers, which suggests that views of managers and experts of non-governmental scientific-specialized journals of Tehran are more consistent with relations governing components of this model, compared with those of subscribers.

One of the exclusive today world is human extensive and expansive relationship.Development of Means of communication has caused man to encounter with various and miscellaneous Information in different environments which its consequence has been influential on all aspects of today’s man life.Some of these means of communication are satellites and meanwhile satellite channels are of the most significant tools to propagate cultural values among communities.Nowadays youth increasing tendency to the media and phenomena of fashion are of issues that experts of various scopes pay much attention to and therefore, fashion-tendency is the outcome of extensive using of the west media like satellite.The main goal of the researcher in this survey is to "study the influence of Persian serials of satellite channels on youth tendency to fashion (study on Tehran youth)"To conduct this project, Survey Method has been exploited and the sample of this survey, according to Kukran Formula includes 384 of young people aging 18-28 from regions of north, south, east and west of Tehran using Persian satellite channels and have been designated through Accidental sampling method.The main instrument of gathering information in this survey is Questioner which has been analyzed through descriptive and perceptive statistics and by using SPSS software.In this survey after studying the fashion-related areas and fashion tendency and also the influential elements of youth tendency to fashion, by using theories of communication scope and theories of fashion scope, a survey conducted on the influence of Persian satellite channels on youth tendency to fashion from various aspects.

“Planning” has been defined, conceived and designed the ideal situation and forecast ways and means that achieve its to enable, but planning for programming in television is a difficult and specialized process. In this condition, having a scientific and practical model for planning is essential. In this study, answerd to this question that what characteristics should be have planning for successful programming in television. Research community consist management experts that familiar with the concepts of media and media pundits that had been familiar with the concept of management. In the base of qualitative method, Grounded Theory and with snowball sampling, thirty experts has been interviewed and planning model for successful programming in television is extracted. Emerge theory and model suggests that successful programming in television has requires necessary background, creator conditions and adoption of appropriate strategies, although the role of confounding factors in this process do not should be covert out of sight.

There are already 50 Persian-language television channels among the hundreds of satellite networks that are leading by Iranian and non Iranian natural or legal persons in abroad.Some of these channels are belong to the other states such as "Voice of America" (VOA) and British Broadcasting Persian Television (BBC) which are established by U.S. Congress and the British House of Lords.Regarding the dependency of these Persian-language Television networks, they provide a wide range of applications specially casting news.British Broadcasting Persian Television (BBC), among the other Persian news networks by 70 years of experience could have numbers of audience, especially Tehran adolescents and youth have been welcomed this network. Knowing why this success has been occurred is studies in this paper.

The semiotic can produce and interpret the effect of a topic and it will reveal all the angles. The television advertisements with religious seem superficial. This article will provide an opportunity to be recognized and ad content based on its overall structure is designed message. Semprini spot four section: missions, planing, happiness and awareness for the time being.Time can show the magnificence of the historic period, be imaginary and promise the bright day in future. Depend on past and vitalize pleasant memories and mention person ability to manage and control matters. We can naturalization these sections and shape original form of religious advertising during Ramadan. This four section are just introduction, but they play an important role in guiding and organizing promotion. The ad is presented to the audiencelike description, promotion or sentences short story. There are a variety of tricks to draw the viewer to the advertiser. Message sender portray actors, time or place with cinematic techniques, and dress his words with emblazoned tropes, rhythmic and melodic arguments or statements.

This research aims at the relation between nonverbal communication and customers' satisfaction in dealers of Toyota Motor Company in Tehran. Research is correlation and descriptive and survey. Localized standard questionnaire (Jung & Yoon, 2011) their validity and reliability is confirmed is used as a research tool. Data are analyzed by inferential statistics and descriptive statistics methods by SPSS (version 20).Investigation of these references led to the conclusion that, there is a significant relation between nonverbal communication and customers' satisfaction. As well, it's confirmed positive significant relation between staffs' nonverbal communication and customers' positive emotions and negative significant relation between staffs' nonverbal communication and customers' negative emotions. On the other part it is proved that there is a significant relation between customers' positive emotions and their satisfaction. It's also appeared significant relation between customers' negative emotion and their satisfaction. As well this results of research show that the customers of Toyota motor company specify different levels for components of nonverbal communications. On the other hand on the base of achieved regression equivalence in this research, two variant of physical appearance and kinesics is effective on customers' satisfaction.

The research subject is “Studying the impact of Electronic media (Internet) on building generation gap between the children and the parents of the families in Tehran”. The research analyzes the issue of the internet use and its effect on building gaps between young and older generations. This relatively young media because of its unique characteristics has turned to be a pervasive element with profound effects, in spite of its short lifetime.The main purpose of the research is to identify the impact of the electronic media (the internet) involved in creation of gap between the generations, that is; the parents and the children of Tehrani families. In this sense the research closely examines and studies the factors influencing in building this kind of gaps. The study is a survey research based mainly based on the questionnaires responded by the statistical population.In order to conduct and fulfill the objectives of the research a documentary search has been done and the existing literature has been reviewed, with the help of the existing literature several relevant hypotheses have been made, based on the theoretical framework, dependant and independent variables and indicators the relevant hypothesis have been proven and rejected.Findings of the research show that the “media content”, “virtual communication”, “friend making” and “audience interaction” have been proven to the influential and effective indicators significant which have their impact on gap building between generations. "Value gap", “behavior gap”, “attitude gap”, and “communication gap” are factors to measure the created gaps between generations. The statistical population includes randomly selected 450 residents in Tehran (consisting 22 district of the greater Tehran municipality), divided in two age groups from 15-25 and 40-60 age groups. The gathered data have been processed by the use of SPSS software, the descriptive research methods.Based on the findings of the research the “internet content”, and the “virtual communication” are parameters which have a significant role in building the generation gap, while the “friend making” parameter derived from the concept of cultural acceptance have no effect in building the mentioned gaps. The remaining hypothesis didn’t prove to be effective in building gaps between young and older generations.

The present study investigates school principals’ perceptions on the relationship between teachers’ social skills and their needs. Using cluster sampling 300 teachers and 100 principals were randomly selected from 100 schools for girls in Tehran.Data were collected using survey questionnaires. The results showed that the main research hypothesis predicting a relationship between teachers’ social skills and their needs was rejected; implying that there was no significant correlation between the teachers’ social skills and their needs.

Introduction and objective of critical thinking refers to individual’s ability to analyze and evaluate data. Such skill has become an inevitable necessity in social life more than life. Therefore, development of critical thinking skills is one of the most essential objectives of education on different levels from elementary school to higher education across the world, and individuals’ mental health is highly affected by the quality and the type of their thinking skills. On this basis, the present research studies the relation between mental health and critical thinking among students of educational science in the Islamic Azad University, central Tehran branch (Vali-e-Asr Complex). Sample size was 330 students, of which 180 students were selected by simple randomized method based on Morgan’s table, and the questionnaire was administered to them. Data collection was conducted by means of California critical thinking standard questionnaire, form B, and Goldberg’s general health questionnaire, 28-item form. This research was of correlation type, and research data were analyzed using indices of descriptive statistics and inferential statistics (Pearson’s correlation coefficient). The results of data analysis suggest that physical symptoms have a significant direct relation with overall score of critical thinking, and they don’t have a significant relation with its factors. Also, the results suggest that social dysfunction has a significant relation with analysis factor of deductive and inductive reasoning evaluation and overall score of critical thinking. Further, anxiety has no significant relation with any of the factors of critical thinking, and depression does not have a significant relationship with any factors of critical thinking. Given the relation between mental health and critical thinking, it can be concluded that raising critical thinking among students can raise the level of students' mental health, leading to mental health, especially considering that it is even more necessary for students of fields of studies related to education (psychology, educational sciences, counseling, etc.) to have critical thinking skills.

the social networks are the gift of internet, information technology, and their uses. these days the development of information technology, communications, and their uses have been so influential and penetrating in all aspects of human life. Among virtual social networks, Facebook is powerful and can greatly influence the social capital. The social capital is a modern concept that has been immediately noticed by the society and is the result of social and group transactions and norms. Today all aspects of social and individual life has penetrated deep into the media. The study of the formation and development of social capital by the virtual social networks is therefore considered so important. Thus this subject has been chosen as the topic of the paper.Objectives:1. Determining the amount of social movement effect on the virtual social network, and the formation and development of social capital's cultural aspect.2. Determining the amount of social movement effects on the virtual social networks, the social capital cultural aspect's formation and development (among Eastern Tehran Islamic Azad University's Scientific Board Members).Furthermore, the social function pattern of virtual social networks are introduced drawing on the theory of informational society and Chostles’s network society, and also the pattern of social capital aspects and components are presented integrating various approaches and using the theories of scientists such as P, F, and the pattern mentioned in Dr. Kavusi’s thesis. The statistical society consists of Easter Tehran Islamic Azad University Scientific Board members. The research Methodology is correlational regarding administration procedures. The research has used the quantitative methodology. The data collection technique is the questionnaire. The data were extracted and analyzed. Spirman has been used to test and evaluate the hypotheses.The result show that a meaningful correlation exists between the variables of virtual and social networks and the social capital. Moreover, the effect of the independent variable on the dependent one is so powerful. Finally, the necessary suggestions are presented.

In today's society most people acquire most of their information from media sources such as satellites than direct experiences; so, media sources can shape a person's sense of reality. Despite the passed law of banning the use of satellite equipment in 1994, we have currently more than twenty-five million Iranian audiences of satellite networks that has uncontrolled access to programs of satellite and the youth are the largest audience of these programs. With the advent of new media such as satellite we have witnessed conflicts between parents and children. Therefore, the current research is performed with the objective of studying the difference of attitudes of children and parents toward satellite programs and recognizing the effective factors on their tendencies by using a survey and a multi-stage cluster sampling. Sample volume of this research is comprised of 250 youth of 18 to 29 year-old resided in dist. 4 of Tehran municipality. The obtained results of this research are:Average hours of watching satellite programs by children are 3.07 hours per day with amount of 1 to 3 hours. Average hours of watching satellite programs by mothers are 3.81 hours and by fathers are 2.47 hours per day. Thus, mothers have major tendency toward children in watching satellite programs. The results have indicated that there is a significant relationship between gender and tendency toward watching satellite so that women have major tendency than men and mothers watch satellite more than fathers. There was no significant tie between education and eagerness to satellite programs among children and fathers; however, about mothers there was significant relationship between these two variables, so that educated mothers watch satellite less than the other ones. Furthermore, there was no significant tie between age and tendency of children toward satellite and ethnicity with that. The results have shown that there is a significant difference between eagerness of parents and children about satellite programs. This difference in tendency is existed not only in amount of eagerness but also in selection of programs so that parents are willing to watch more news and movies and children are mostly eager to watch music and educational and scientific documentaries.

The aim of this thesis is to investigate the effects of management communication styles on interpersonal interaction of stuffs (case study: Tehran's telecommunication company). Kinds of management Communication styles are such as: control style quality-structural-statistic-bestowing and prevention. So in this research used of measurement method, and its statistical society are all of stuffs of general office of telecommunication of region 6 that choose and investigated 250 persons accidentally by using of Morgan table. The investigation tool of this research is questionnaire that involved 1 open question and 31 closed questions. The results of this investigation show that there are meaningful relation between using of communication styles by managers and useful interaction between colleagues. Persons who used of statistic communication style have more freedom of action. Also the third hypothesis proven on rely in the fact that by view of answerers, there is meaningful relation between bestowing communication style and ability, finally on the base of results it is clear that it is this situation that determined which of the styles will have more effectiveness on interpersonal interaction of stuffs.