The purpose of this study is to analyze the content of the new book of calculus (1), the eleventh-grade of the secondary school, published in 1396. Using the William Rummy technique to examine the activity-centered nature of the text and pictures of the book, the analysis of activities, work in classes and exercises, based on the Bloom's cognitive domain, has been done. The statistical population of this research is the book of calculus (1) published in 1396. The results of the study showed that the students' conflict ratio is 1. 27. This means that the text of the book is active according to William Rummy technique. The conflict factor was obtained with images 3 that shows that images are not suitable based on the William Rummy technique and is actually over-active. In the analysis section of activities, work in classes and exercises, based on Bloom's cognitive domain, it was determined that the level of perception and understanding with 47. 89% had the highest percentage of attention. The level of knowledge, application, and analysis has also been well received, but very low attention has been paid to two levels of cognitive domains, the combination, and evaluation.