Urban Tourism
Year:2019 | Volume:6 | Issue:2|Papers Count:10

Over the years, therefore, creativity has therefore been repositioned in tourism studies from a narrow market niche related mainly to the arts and craft products into a much broader phenomenon which touches a wide range of tourism activities. This broadening view has been accompanied by analyses of activity as a general force for tourism development and so the popularity of creative tourism is growing. Today's tourists are tired of repeating, and they are looking for experience and new feeling. Creative tourism activities allow tourists to learn more about local skills, expertise, traditions and unique qualities of the places they are visiting. . In this research, the capacity of creative tourism in Tabriz city has been studied. Variables related to creativity, including creative class, creative economy, creative city, creative tourism, were collected from Various researches and a questionnaire was arranged and distributed among 60 tourism experts in the city and then with Using factor analysis identify hidden factors in the development of creative tourism, finally, out of 29 variables, five factors of quality of life, creative talent, social capital, informative environment and limitation of development of creative tourism was extracted from the perspective of the experts of this city. This city with investing in cultural affairs and the richness of urban space and the quality of educational affairs, being successful in attracting the creative class and development creative tourism. Finally this city becoming to creative city.

Customer satisfaction is one of the most strategic issues in recent decade and an effective part in a successful business, sine the only source of return on investment (ROI) is customers. The high level of customer satisfaction is a competitive advantage in business. It is not possible to reach to such a high level of customer satisfaction in today’ s competitive world by merely having advanced facilities and technologies and having job skills and experiences and social interactions. On the other hand, tourism industry as the most diverse and the biggest industry in the world is the most important source of income and creating job opportunities for many countries around the world. Accordingly, the present study, considering the nostalgia, experiential marketing and experiential values as fairly new concepts as independent values has investigated the level of satisfaction in tourism industry as the dependent variable. The statistical population of this study consists of tourists visiting cultural and historical places in Isfahan. The number of the sample was calculated as 384 people using sample size calculation formula in infinite population. And the selection of the sample was done by random sampling from the available population. To collect data, a questionnaire based on Likert scale was implemented. The validity of the questionnaire was confirmed and calculated by academic experts and factor analysis. The calculated Cronbach's Coefficient Alpha also shows the acceptable reliability of the questionnaire. In order to study the results of the questionnaire, the SPSS software and structural equation modeling technique with Lisrel approach were used. The results from testing the hypotheses of the study demonstrate that the variable of nostalgia with 4 dimensions (personal, inter-personal, cultural and virtual) and experiential marketing variable (including sensational, emotional, mental, practical, relational dimensions) have a significant effect on experiential values variable. In addition, experiential values, nostalgia and experiential marketing also affect customer satisfaction. All three groups of tourists had the same level of satisfaction. The results confirmed all the hypotheses of the study and revealed that the variables of nostalgia and experiential marketing have a positive and significant effect on tourists’ satisfaction both directly and through experiential values.

The tourism industry plays an important role in the economic cycle of the countries, and predictions made by some global organizations show that the tourism industry will play a more important role in the urban economy over time, In this regard, the aim of this study is to identify factors affecting the growth and development of tourism of Tabriz city. The present research is based on the nature of applied one. Data gathering was done through a questionnaire. it was developed based on five economic indicators, infrastructure, socio-cultural, services and diversity of environment and brand., validity and reliability were calculated for different dimensions by Alpha-Cronbach's test. The statistical population of this study is one million domestic tourists who traveled to Tabriz city in 1396., 384 Sample were selected with a 0, 05 error rate and 95% confidence intervals, Using the Cochran formula. To analyze the data of the questionnaire, the exploratory analysis based on the principal components and Kruskal-Wallis test was used in SPSS 24 software. Finally, the analytical analysis summarized the variables of research in 14 factors, which explained 62. 26 of the factors that affecting the growth and development of tourism of Tabriz city. The results show that the first factor in the prosperity or lack of prosperity of tourism in Tabriz in relation to advertising or lack of advertising of touristic attractions in Tabriz, socio-cultural issues, including language and different life style in Tabriz, quality of Services and hospitality of the host community has a great effect on the tourism promotion and prosperity of Tabriz city. Also, the results of the research showed that The effect of research indicators versus the research hypothesis on tourists with different income and education groups is the same.

Tourism industry is one of the most important income-generating industries in the world. Tourism is said to be one of the fastest growing economic activities in the world. Indeed, Tourism is, one of the most important forces shaping our world. Tourism is usually used as a tool to stimulate marginal economies and to promote development through the jobs and incomes that it can foster. Economically, tourism is of growing importance to many nations and is recognized as the largest export earner in the world and an important provider of foreign exchange and employment. Tourism and its related activities have been developed considerably during the last decades. Indeed, tourism is a beneficial industry which should be considered by tourism planners and marketers. Tourism is expected to become the most important economic activity in the 21st century. In this context, tourism has increasingly become a key economic activity for the economy of the IRAN. The present study was aimed to investigate the effect of tourism destination brand image on its reputation. The statistical population of this study consists of inbound tourists who visited Yazd in 2017. A total of 300 tourists were selected from this population randomly. In order to collect the research data, a self-administrated questionnaire was developed. The validity and reliability of questionnaire were investigated and confirmed. The research data were analyzed through SPSS and LISREL. The findings revealed that tourism destination tourism destination brand image consists of three dimensions including affective, cognitive, and conative dimensions. Another part of our findings revealed that affective and cognitive tourism destination brand image influence conative tourism destination brand image significantly. Also affective, cognitive, and conative tourism destination brand image influence tourism destination reputation significantly.

Required of tourism is the elements and elements in which tourism is formed and based on them, known as "primary elements" (tourism attractions) and secondary elements (tourism services), and tourism without considering these elements Does not have credit These factors play an important role in urban tourism and development, and they are considered as an important factor in attracting and sustaining tourists in cities. The method of this research is descriptive-analytical and in terms of its purpose, which has been done by means of correlation tests. The questionnaire is the main tool for collecting information and data required for research. The statistical society includes tourists who traveled to Urmia in July and August 2012. Regarding the uncertainty of the number of tourists, Cochran's unconditional community formula was used to determine the sample size and the sample size was 165. Selection of random sampling was done. Structural modeling in LaserL software was used to analyze the research data. According to the results of modeling, the estimation of structural equations of tourism attraction with a direct and positive coefficient of 0. 99 and tourism services with a direct and positive coefficient of 0. 85 in urban tourism in Urmia. The results showed that among the elements effective in urban tourism, tourism attraction with a direct and positive effect of 0. 99 and with the t-statistic of 12. 65 had the most impact on urban tourism in Urmia. The tourism services provided with direct and Positive 0. 85 and the rate of t, 3. 64 was effective in urban tourism in Urmia. In general, tourists are more satisfied with Urmia's resources, characteristics and abilities than the services provided by the city's urban tourism. The results also show that tourists are most satisfied with the attractions of the city of Urmia in terms of natural attractions (climate, green space, forest, natural landscapes, outstanding environmental features, etc. ). ), And cultural and human attractions. Among the indicators of urban services, the most satisfaction was the availability of available store services in the city, how the people of Urmia met the tourists, the quality of restaurants and dining in the city. Also, information indicators about the location of attraction, the trained personnel in tourist sites, the status of health services (hospital, sanitary, etc. ) and the quality of roads and roads in Urmia The average has been below average and needs to be strengthened and improved.

Kerman province with a large youth population (as a supporting factor for various economic activities, cultural, etc. ), vast territory and fertile lands in the southern province and Little India of Iran (Jiroft), rich and valuable resources (copper, steel of Gol-Gohar, coal of Zarand, etc. ); and natural and cultural-historical tourism such as capabilities and top attractions, according to the statistical evidences, has faced to the challenge like multiple socio-cultural (such as severe migration from rural to urban centers, crimes, etc. ), security (drug trafficking, etc. ), economic (low level of income, unemployment, etc. ) and physical Spatial (evacuation of many rural settlements, etc. ) is facing an unsustainable trend of development in sandy and salty Deserts, this study aimed to identify the resources and capacities of tourism in the sandy and salty deserts of Kerman and has been done to establish stable populations. Due to the nature of the research, it is applied and exploratory and has a descriptive-analytic method. To collect the data required documents or library methods used. In this study, for the first time, in order Prioritization and zoning study area (the province) in terms of tourism, the implementation multi-criteria decision-making models Vikor is used in the GIS environment. Vikor very high efficiency compared to previous models (topsis, etc. ) results with minimal errors and the ability to use the results in the final decisions made by the managers of the model has been selected. The results of the review of final output Vikor of combining various layers of information and analysis show that the cities of Kerman, Bam, Jiroft, Sirjan and Rafsanjan due to human cultural and natural attractions ranging from higher power are compared with other regions. Also, underdeveloped regions of the province such as: Fahraj, Reagan, Roodbarjonoub, Qale-Ganj, Manoujan, Kahnuj, etc., with natural constraints and challenges facing humanity, according to natural attractions and cultural attractions human potential areas for development of tourism (ecotourism, cultural, ethnic, rural, sports, health, event, to visit relatives, agriculture, Genealogy, book stores, etc. ) are the.

Intense international competition, rapid technological evolution, and the more mature expectations of customers have produced unprecedented challenges in the service sector and change to the global business environment. In response to challenges posed by service globalization, intense market competition, and heightened customer expectations, service firms increasingly employ new service development as a competitive driver to increase revenues and attract customers. This study examines the impact of service innovation on the performance of travel agencies in terms of the role of mediator of service quality and customer satisfaction in the city of Tehran. The research conducted as a survey and correlation. The statistical population of the study was manegers and senior staff of travel agencies of the city of Tehran that 179 samples were selected randomly. The research instrument was a standard questionnaire that the resulting data analyzed using SPSS and PLS software. The findings showed that service innovation has a direct and positive effect on the non-financial performance of travel agencies in the city of Tehran (0/198). Also, the results showed that service innovation due to the mediating variable of service quality also has a positive and significant indirect effect on the non-financial performance of travel agencies in the city of Tehran (0/211). Finally, service innovation through the mediators of service quality and customer satisfaction also has a positive and significant indirect effect on the non-financial performance of travel agencies in the city of Tehran (0/192).

Urban tourism is a significant factor in development of cities and tourists always travel to visit the tangible or intangible attractions of cities. Tourism shaped base on the presence of historical, cultural-artistic attractions and one of the most attractive tourist places in cities are the facilities and structures builds around. Therefore, development of urban tourism and its wise management requires planning. In the meantime, citizens have a significant influence on this development, because in most of the metropolises of the world, in policy-making and management structures, in line with the processes of globalization, they want more participation and participation of citizens. This research aimed to identify useful factors of citizenship on urban tourism development in Yazd city. Using this survey among a selected sample of citizens of Yazd, using exploratory/confirmatory factor analysis method, extracting the components of citizenship. By naming the components and validating the structural model, the results indicate that citizenship components can be categorized into five factors, which explain 59. 056 percent of the total variance. The importance of the citizen's duties factor is 31. 579 percent of the variance compared to other factors, because citizens from Yazd, the components of citizenship duties can have the most significant impact in development of urban tourism. The factors of technology literacy targeted thinking, social participation and global consciousness are among other factors influencing the formation of the personality of citizenship.

Recognizing and analyzing the spatial associations between tourism elements is an important and urgent factor and has a close relationship with the type of effectiveness, and being affected, of tourists from the urban environment. The aim of this study is to analyze the spatial associations between tourism elements in Districts 1 and 12 of the metropolises of Tehran. In this regard, documentary studies were used in the process of identifying the problem and the theoretical framework, and in the experimental analysis, the questionnaire field tool was used to collect the information. To this end first, the indexes and cases were set and, based on the opinions of experts, the indexes and cases that got the most points were selected for the questionnaire. In this research, One-Sample T Test was used in SPSS environment to analyze the data obtained from the questionnaires as well as the nearest neighbor model and the multi-spatial spatial analysis of the GIS environment for data analysis. And to obtain a pattern of distribution and spatial distribution of tourism elements in the regions. The findings of this research indicate that the spatial pattern of tourism elements in cluster type one and twelve Tehran metropolises and Also, the results of, One-Sample T Test indicate that the meanings of the above average are lower than the value of T value, which is 3, and also the significance level is equal to 0. 000 which is Indicates a weak link between the tourism elements considered in both regions and confirms the research hypothesis.

Tourism industry plays an important role in the economy of the country as one of the most profitable service industries. The metropolis of Tehran has a great potential for attracting tourists as one of the most prone areas for religious tourism. This research was carried out with the aim of Evaluation of the Religious Potentials to Attract Tourists in the Tehran City. The method of doing this research is the appliedand Scrolling. The research data were collected through a questionnaire from 20 experts serving over ten years of service in the field of religious tourism. Data were analyzed by SPSS software and one sample t-test. The results showed that the observed difference between the mean of different questions Except questions: parking status, The quantity and quality of the vehicle for access to tourist sites, Restaurant, Toilet, Resorts, Coordination and partnership between public and private organizations related to the religiuse tourism, Preparing a tableau about places, Pocket books, Brochure, Map and photo, Teaching specialized forces in the field of tourism of monotheistic religions, Providing films about monotheistic religions and ancient monuments in the metropolis of Tehran And improving the quantity and quality of education of people towards tourists through mass media is statistically significant at the error level of 0. 05. The results showed that 80% of the respondents assessed the religious potential in Tehran from moderate to high and 85% of them also evaluated the religious potential in the city of Tehran moderately and highly. According to the mentioned materials, it can be said that Tehran's metropolis has the potential to become a major tourist hub for tourism.