Introduction: Studies about channels and marketing chains of agricultural products since 1990s are growing as one of the scientific and academic field. Economists, sociologists and experts of management course had participated in description and study or these cycles of agricultural production marketing. Inter organization relations is new phase of marketing that emphasis on assistance and participation of economic unit and institutions in this context. From the sociological viewpoint. searching in human relationship and organizational behaviors and using or technical perspective result in emerging or marketing and chain branch.