COMMERCIAL SURVEYS
Year:2021 | Volume:18 | Issue:105|Papers Count:7

Knowledge-based companies have been expanded due to supportive policies, but they have not been successful in term of export due to lack of comprehensive industrial, trade and technology policies and tools. In this study, export promotion tools of high-tech products in Iran are evaluated and compared with other countries, especially with South Korea and India. Then, the tools are ranked using Principal Component Analysis (PCA). According to the results, the following tools have the highest priority: establishing private institutes in target countries to provide specialized market and marketing services, supporting knowledge-based companies to establish an agency in target countries, delivering pre-export services, granting for acquisition of export certificates and standards (e. g. CE), and transferring successful export experiences.

The activity in the agricultural sector is a high-risk activity due to its high reliance on nature and its dependence on climatic and environmental conditions. Among the various support policies, agricultural insurance has always been considered as an appropriate solution to deal with these risks. The purpose of the present study is to investigate and rank the socio-economic factors underpinning the adoption of pistachio insurance in Kerman province (case study of Rafsanjan and Zarand cities). The study is based on a descriptive-correlational method using the Logestic Regeression model and sample data, the collected dara are analyzed. The results showe that age, level of education, experience and participation in extension classes are significantly correlated with adoption of insurance and have increased the probability of insurance adoption, while being native to the insurance broker and studying promotional publications has a negative effect on insurance adoption. According to the results, income is one of the main variables affecting the adoption of insurance; therefore, the establishment of workshops and training courses on the optimal use of water and soil resources can be effective in increasing the yield and income of the gardeners.

Smuggling goods is one the challenges of Iran in the way of development. This study aims to focus on analyzing the behavior of shoppers and consumers in respect to smuggled cosmetics and to target females in this regard. The study uses quantitative method to answer the given research questions. The statistical Sample consists of 20 female university students chosen from Hazrat-e-Maasoomeh University (Qom) in year 2019. The research data in the qualitative phase are analyzed through interviewes. In the quantitative section, 15 samples are selected purposively. Quantitative data collection tool is a researcher-made questionnaire. The data are analyzed by AHP pairwise comparison using SPSS software. The results show that three parameters of marketing mix of smuggled goods, government’ s role and consumer’ s desire are the most important issues in studying the reason of consuming the smuggled cosmetics.

The aim of this paper is to identify and rank indices as well as sub-indices influence Religious tourism in Qom province by using of DEMATEL and Structural Equation Modeling in order to provide the competitive model. Aiming at providing officials and policymakers of tourism industry in Qom province with understanding and applied knowledge in relation to identification of indices influencing tourism competitiveness, this research is an applied one objectively and a descriptive_ survey one in terms of data collection method. In this research, initially, (sub) indices of competitiveness of tourism industry are evaluated by studying the research literature and surveying experts. In order of finalize indices of competitiveness of travel and tourism in Qom province، 35 academic and executive experts in the field of tourism in Qom province were surveyed. Using DEMATEL technique, next, internal and causal relationships among these indices were identified. Finally; Structural Equation were modeled by providing the model obtained from internal relationships among variables with DEMATEL technique and by testing the model in software environment. Research results indicate that tourism policies as well as cultural and natural resources are the most influential factors in increasing competiveness of tourism industry in Qom province.

Nowadays, companies are looking for strategies to attract new customers as well as retain existing customers and establish a permanent relationship with them to increase their lifetime value. The value of a customer's lifetime is one of the most important tools in achieving profitable customer relationship management. The purpose of this study is to investigate the impact of relationship marketing on customer lifetime value with the mediating role of relationship quality. This study is practical in terms of purpose and descriptive-correlational in terms of data collection. A questionnaire is used for data collection. The statistical population of the study is customers of Mellat Bank (21 branches) in Tabriz. Due to the unlimited number of statistical population, based on cochran formola, 384 questionnaires are collected by random sampling. Data analysis using structural equation modeling showe that relationship marketing has directly positive and significant effect on customer lifetime value with path coefficient of 0. 51 and quality of relationship with path coefficient of 0. 57. Also, relationship marketing has indirectly positive and significant effect on customer lifetime value through the mediator variable of relationship quality with path coefficient of 0. 51. Given the significant direct and indirect effect of relationship quality variable plays a minor mediating role in this relationship. Banks can build effective relationships with customers by investing in relationship marketing and improving the quality of the relationship, and increase the customer's lifetime and its value.

The main purpose of this research is to identify and prioritize business strategic indicators based on innovative performance using the BSC framework in the Digikala's online store. In the current competitive environment, an organization that can not identify its customers' growing needs and therefore develop and implement its strategy will face to a lot of problems. Accordingly, with the addition of the DigiStyle and fidibo and several other expert groups, Digikala need to be reviewed in the strategy of this online store. In this research, strategic business indicators are identified based on the innovative performance and then the internal relations and prioritization of this index. The present research is a descriptive-survey research in terms of purpose in the field of applied research and based on the nature and method. The results of this research showe that the most important indicators are financial factors, customer factors, growth and learning criteria, and the viewpoints of internal processes. In the next step, to reflect the interconnections between the criteria using the technique, the criterion of financial factors has the greatest effect. Based on the calculations and Super matrix limit, it is determined that the percentage of sales of the company in a given period of time is in the first priority. The development and improvement of employee performance in the second priority and the return on investment are the third most important indicator.

The arbitration board was created in accordance with the Tehran Stock Exchange Act of 1345, in response to necessity of rapid and specialized settlement of disputes in the capital market, in order to deal with brokerage disputes. This board has been preserved in the securities market law and its competence has been expanded considerably, including all disputes between the securities market activists who engage in their professional activities. However, the lack of comprehensive regulations on this board has created a lot of ambiguity over the legal rules governing its procedure. On the one hand, using the title of arbitration in its naming has created doubts about its nature. On the other hand, there are ambiguities about the scope of its competence, as well as the appealability of its decisions and the appeal authority. In this article, we will review the nature of the arbitration board and its position in the Iranian judicial system, its competence and appealability of its decisions.