EFFECT OF INTEGRATED SERVICE MANAGEMENT COMPONENTS, ON PURCHASING INTENTION OF ENDOWMENT LIFE POLICY (CASE STUDY: IRAN INSURANCE CO., RASHT CITY)

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TALEGHANI MOHAMAD; TAGHIZADEH MOHAMAD REZA

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Journal: IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH) Year:2010 | Volume:25 | Issue:2 (98) Page(s): 27-50

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Title

EFFECT OF INTEGRATED SERVICE MANAGEMENT COMPONENTS, ON PURCHASING INTENTION OF ENDOWMENT LIFE POLICY (CASE STUDY: IRAN INSURANCE CO., RASHT CITY)

Author(s)

TALEGHANI MOHAMAD | TAGHIZADEH MOHAMAD REZA | Issue Writer Certificate

Keywords

INSURANCEQ2

ENDOWMENT LIFE POLICYQ3

MARKETING MIXQ2

INTEGRATED SERVICE MANAGEMENTQ3

Abstract

Among different policies, ENDOWMENT LIFE POLICY has a high opportunity due to provide financial needs for family members after death of the family supervisor in addition, this policy is considered as a reserver. In this article, with regard to undeniable role of marketing for development of this policy, INTEGRATED SERVICE MANAGEMENT pattern is used and the effectiveness of every of its octagon factors on people’s tendency for buying ENDOWMENT LIFE POLICY is evaluated by T-test and binomial-test and from 72 marketer’s point of view, as researc’s statistical society. This research, is a surveying research and for data gathering, a questionnaire with 22 questions, is used. The reliability of the questionnair is achieved by cronbach Alpha Coefficint which is 81%. Results show that factors such as price, product, training and promoting of customers have the most effect than other factors. Physical evidences factor was not confirmed.

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APA: Copy

TALEGHANI, MOHAMAD, & TAGHIZADEH, MOHAMAD REZA. (2010). EFFECT OF INTEGRATED SERVICE MANAGEMENT COMPONENTS, ON PURCHASING INTENTION OF ENDOWMENT LIFE POLICY (CASE STUDY: IRAN INSURANCE CO., RASHT CITY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), 25(2 (98)), 27-50. SID. https://sid.ir/paper/100837/en

Vancouver: Copy

TALEGHANI MOHAMAD, TAGHIZADEH MOHAMAD REZA. EFFECT OF INTEGRATED SERVICE MANAGEMENT COMPONENTS, ON PURCHASING INTENTION OF ENDOWMENT LIFE POLICY (CASE STUDY: IRAN INSURANCE CO., RASHT CITY). IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH)[Internet]. 2010;25(2 (98)):27-50. Available from: https://sid.ir/paper/100837/en

IEEE: Copy

MOHAMAD TALEGHANI, and MOHAMAD REZA TAGHIZADEH, “EFFECT OF INTEGRATED SERVICE MANAGEMENT COMPONENTS, ON PURCHASING INTENTION OF ENDOWMENT LIFE POLICY (CASE STUDY: IRAN INSURANCE CO., RASHT CITY),” IRANIAN JOURNAL OF INSURANCE RESEARCH (SANAAT-E-BIMEH), vol. 25, no. 2 (98), pp. 27–50, 2010, [Online]. Available: https://sid.ir/paper/100837/en

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