Investigating the impact of factors affecting the successful implementation of customer relationship management

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Mirzavand Peyman; Adib Sasan

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN
Year:2023 | Issue:11

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Title

Investigating the impact of factors affecting the successful implementation of customer relationship management

Author(s)

Mirzavand Peyman | Adib Sasan

Keywords

customer relationship management

organizational trust

organizational commitment

knowledge management

Abstract

The current research was conducted with the aim of influencing factors in the success of customer relationship management implementation. The current research is applied in terms of purpose and based on the descriptive method of correlation type. The statistical population of the present researcher includes 300 employees of the administrative department and the para clinic of Shiraz Organ Transplantation Hospital, the sampling method in this research is stratified sampling, and the sample size is determined with the help of Cochran's sampling formula of 168 people. A standard questionnaire data collection tool was used to test path analysis hypotheses using LISREL software. The inferential findings of the research showed that all variables are expected based on the Kolmogorov-Smirnov test and the researcher can use parametric statistics to analyze the data. The results showed that the variables of support, managers' commitment, employees' trust, knowledge management employees, and knowledge sharing have a direct and significant relationship with customer management.

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APA: Copy

Mirzavand, Peyman, & Adib, Sasan. (2023). Investigating the impact of factors affecting the successful implementation of customer relationship management. INTERNATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN. SID. https://sid.ir/paper/1041444/en

Vancouver: Copy

Mirzavand Peyman, Adib Sasan. Investigating the impact of factors affecting the successful implementation of customer relationship management. 2023. Available from: https://sid.ir/paper/1041444/en

IEEE: Copy

Peyman Mirzavand, and Sasan Adib, “Investigating the impact of factors affecting the successful implementation of customer relationship management,” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND HUMANITIES SCIENCE RESEARCH IN IRAN. 2023, [Online]. Available: https://sid.ir/paper/1041444/en

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