The effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction

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Seyed abadi H.; Alizadeh majd A.; NAAMI A.

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Journal Paper

Paper Information

Journal: صنعت لاستیک ایران Year:2021 | Volume:26 | Issue:103 Page(s): 59-77

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Information Journal Paper

Title

The effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction

Author(s)

Seyed abadi H. | Alizadeh majd A. | NAAMI A. | Issue Writer Certificate

Keywords

Individual characteristics

consumer buying behavior

employee satisfaction

Abstract

The aim of this study was to investigate the effect of marketers 'personal characteristics on consumer buying behavior with the mediating role of marketers' satisfaction in the rubber industry. The concept of Individual characteristics is seen as the sum of the ways in which a person reacts to, or through which he or she interacts with, others. This research is descriptive in terms of applied purpose and in terms of nature and method. The statistical population of this study includes 110 managers and experts of Kian Tire Company. According to the stratified random sampling method, in this study, stratified random sampling method was used to determine the statistical sample and Cochran's formula was used to determine the sample size. The number of statistical samples was 86 people. Data were collected using a Likert scale questionnaire and structural equation modeling was used to analyze the research data. Based on the findings of the present study, marketers 'personal characteristics affect consumers' buying behavior, also marketers 'personal characteristics variable affects marketers' satisfaction and marketers 'satisfaction mediating variable affects consumers' buying behavior. This study showed that the effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction in the country's pharmaceutical industry will be affected by increasing competition between pharmaceutical companies and this will be possible by having motivated employees who are satisfied with their jobs. Employees who can keep up with changes and improvements in the organization.

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APA: Copy

Seyed abadi, H., Alizadeh majd, A., & NAAMI, A.. (2021). The effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction. IRANIAN RUBBER MAGAZINE, 26(103 ), 59-77. SID. https://sid.ir/paper/1044069/en

Vancouver: Copy

Seyed abadi H., Alizadeh majd A., NAAMI A.. The effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction. IRANIAN RUBBER MAGAZINE[Internet]. 2021;26(103 ):59-77. Available from: https://sid.ir/paper/1044069/en

IEEE: Copy

H. Seyed abadi, A. Alizadeh majd, and A. NAAMI, “The effect of marketers' personal characteristics on consumers' buying behavior with the mediating role of marketers' satisfaction,” IRANIAN RUBBER MAGAZINE, vol. 26, no. 103 , pp. 59–77, 2021, [Online]. Available: https://sid.ir/paper/1044069/en

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