Investigation of Value Creation Roles of Businesses and Value Co-creation in Smart Services

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Mollaei Saeid; Zolghadr Neda; RABIEI MOHAMMAD

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Seminar Paper

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Seminar: INTERNATIONAL CONFERENCE ON WEB RESEARCH
Year:2023 | Issue:9

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Title

Investigation of Value Creation Roles of Businesses and Value Co-creation in Smart Services

Author(s)

Mollaei Saeid | Zolghadr Neda | RABIEI MOHAMMAD

Keywords

Smart Electronic Services

Value Creation

Value Co-Creation

Servitization

Digitalization

Abstract

The convergence of the two mega-trends of "Servitization", meaning adding complementary services to products, and "Digitalization", meaning the process of using information technology, leads to the provision of services in a new way, known as smart services. It provides the possibility of achieving promising business models. Manufacturing companies that try to provide intelligent services in addition to production, need to plan carefully for their future value network and define their place in it. Service companies should also expand their Value Creation with new mechanisms in sync with modern technologies such as machine data processing and structures such as digital platforms. Therefore, the complexity of the value network of a successful smart service business is much higher than that of a traditional manufacturing value network. Hence, several studies have been conducted and frameworks have been presented for a better understanding of the value network of businesses, Value Creation of smart services, and digital Servitization. In this article, we review these studies and in this way we investigate the framework consisting of 44 value-creating roles. In the following, to understand how artificial intelligence services affect value perception, consumer participation, and the performance criteria of companies, we will investigate the framework of digital Servitization.

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APA: Copy

Mollaei, Saeid, Zolghadr, Neda, & RABIEI, MOHAMMAD. (). . . SID. https://sid.ir/paper/1046814/en

Vancouver: Copy

Mollaei Saeid, Zolghadr Neda, RABIEI MOHAMMAD. . . Available from: https://sid.ir/paper/1046814/en

IEEE: Copy

Saeid Mollaei, Neda Zolghadr, and MOHAMMAD RABIEI, “,” presented at the . , [Online]. Available: https://sid.ir/paper/1046814/en

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