The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk

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HOSSEINI SEYED REZA; AZINFAR KAVEH; DADASHI IMAN; Fallah Reza

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Journal Paper

Paper Information

Journal: The Financial Accounting and Auditing Researches Year:2023 | Volume:14 | Issue:56 Page(s): 137-160

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Information Journal Paper

Title

The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk

Author(s)

HOSSEINI SEYED REZA | AZINFAR KAVEH | DADASHI IMAN | Fallah Reza | Issue Writer Certificate

Keywords

company risk

risk management

market orientation strategy

entrepreneurial strategy

Abstract

In the science of management and accounting, there is a principle that in the culture of investment, capital is free from risk and tends towards yield and profit. Therefore, according to the importance of investing in companies, in the current research, the moderating effect of risk management on the relationship between market orientation strategies and entrepreneurship of companies admitted to the Tehran Stock Exchange has been investigated. The statistical population of this research includes all the companies admitted to the Tehran Stock Exchange, which were analyzed using the systematic elimination sampling method of 127 companies. and were analyzed. To check the hypothesis, multivariate regression models and panel data method (fixed effects) were used using Eviews10 software. The findings of this study about the results of the first hypothesis show that risk management has a positive effect on the relationship between market orientation strategy with unsystematic risk and abnormal returns, but it has a moderating effect on the relationship between market orientation strategy and risk. It is not systematic. The results regarding the second hypothesis also indicate the impact of risk management on the relationship between the strategy of entrepreneurship with systematic risk, systematic risk of failure and abnormal returns, and this impact was positive.

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APA: Copy

HOSSEINI, SEYED REZA, AZINFAR, KAVEH, DADASHI, IMAN, & Fallah, Reza. (2023). The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, 14(56 ), 137-160. SID. https://sid.ir/paper/1053049/en

Vancouver: Copy

HOSSEINI SEYED REZA, AZINFAR KAVEH, DADASHI IMAN, Fallah Reza. The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES[Internet]. 2023;14(56 ):137-160. Available from: https://sid.ir/paper/1053049/en

IEEE: Copy

SEYED REZA HOSSEINI, KAVEH AZINFAR, IMAN DADASHI, and Reza Fallah, “The Effect of Risk Management on the Relationship between Market Orientation Strategy and Entrepreneurial Orientation Strategy with Company Risk,” THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, vol. 14, no. 56 , pp. 137–160, 2023, [Online]. Available: https://sid.ir/paper/1053049/en

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