EXPLANATION OF URBAN AGRICULTURAL BUSINESS COMPONENTS: A CASE STUDY OF ROOFTOP FARMING

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HOSSEININIA GH.; MOGHADDAS FARIMANI SH.; RAHIMI MESHKIN F.

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Paper Information

Journal: IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL Year:2016 | Volume:12 | Issue:1 Page(s): 85-101

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Title

EXPLANATION OF URBAN AGRICULTURAL BUSINESS COMPONENTS: A CASE STUDY OF ROOFTOP FARMING

Author(s)

HOSSEININIA GH. | MOGHADDAS FARIMANI SH. | RAHIMI MESHKIN F. | Issue Writer Certificate

Keywords

BUSINESS MODELQ2

URBAN AGRICULTUREQ1

ROOFTOP FARMINGQ2

GREEN ROOFQ2

Abstract

The purpose of this study was to explain the components of ROOFTOP FARMING business using exploratory qualitative methodology. Explanation of the intended components can help policy development for improving urban landscape and agricultural enterprises. Because of the highly diversified types of enterprises involved in urban agricultural activities, one of the activities, namely "rooftop farming" was selected as the case for this study. Attempts were thus made to identify the factors involved in the BUSINESS MODEL practiced by these enterprises. For the purpose of multilateralism, three instruments, namely semi structured in-depth interviews, documentary review and website– search (as the visual media) were used for data gathering. The data gathered was then analyzed through theme analysis. The samples for this multilateral case study consisted of those agricultural enterprises that have at least carried out one of various GREEN ROOFtop systems, including “roof-top greenhouse", "intensive GREEN ROOF", “extensive GREEN ROOF", “planter box GREEN ROOF" or “green wall". The research findings could well explain the business components related to the products, customers, management of infrastructures and financial aspects, most of which compatible with Osterwalder model.

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APA: Copy

HOSSEININIA, GH., MOGHADDAS FARIMANI, SH., & RAHIMI MESHKIN, F.. (2016). EXPLANATION OF URBAN AGRICULTURAL BUSINESS COMPONENTS: A CASE STUDY OF ROOFTOP FARMING. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, 12(1), 85-101. SID. https://sid.ir/paper/109225/en

Vancouver: Copy

HOSSEININIA GH., MOGHADDAS FARIMANI SH., RAHIMI MESHKIN F.. EXPLANATION OF URBAN AGRICULTURAL BUSINESS COMPONENTS: A CASE STUDY OF ROOFTOP FARMING. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL[Internet]. 2016;12(1):85-101. Available from: https://sid.ir/paper/109225/en

IEEE: Copy

GH. HOSSEININIA, SH. MOGHADDAS FARIMANI, and F. RAHIMI MESHKIN, “EXPLANATION OF URBAN AGRICULTURAL BUSINESS COMPONENTS: A CASE STUDY OF ROOFTOP FARMING,” IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, vol. 12, no. 1, pp. 85–101, 2016, [Online]. Available: https://sid.ir/paper/109225/en

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