The Role of Affective Commitment and Continuance Commitment on Customer Perception of the Intention to Repurchase

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Momen Majid; GHARACHEH MANIJEH; GHANBARZADE MIYANDEHI REZA

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Journal: business managment perspective Year:2015 | Volume:14 | Issue:3 (23) Page(s): 87-101

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Information Journal Paper

Title

The Role of Affective Commitment and Continuance Commitment on Customer Perception of the Intention to Repurchase

Author(s)

Momen Majid | GHARACHEH MANIJEH | GHANBARZADE MIYANDEHI REZA | Issue Writer Certificate

Keywords

Perceived ValueQ2

Perceived EquityQ2

Perceived QualityQ2

Affective CommitmentQ2

Continuance CommitmentQ2

Intention to RepurchaseQ1

Abstract

This study investigates the effective factors on loyalty and repurchase intention. Based on previous research and relevant literature, Perceived Value, Perceived Value, Perceived Quality, brand satisfaction, brand trust, Affective Commitment and Continuance Commitment were selected as influencing factors. According to infinite population, the population of this study is a customer of the Tehran mobile market. The minimum sample size was determined 384 by Cochran formula. Data were collected by questionnaire of 49 questions out of 389 using the software LISREL structural equation analysis and the results of this study confirmed all of the hypothesis. That is the best way to achieve the loyalty and repurchase intention from the beginning to understand the quality, following the satisfaction of the brand, then the brand trust, and Affective Commitment, and in the end is the loyalty and repurchase intention.

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APA: Copy

Momen, Majid, GHARACHEH, MANIJEH, & GHANBARZADE MIYANDEHI, REZA. (2015). The Role of Affective Commitment and Continuance Commitment on Customer Perception of the Intention to Repurchase. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(3 (23) ), 87-101. SID. https://sid.ir/paper/115485/en

Vancouver: Copy

Momen Majid, GHARACHEH MANIJEH, GHANBARZADE MIYANDEHI REZA. The Role of Affective Commitment and Continuance Commitment on Customer Perception of the Intention to Repurchase. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(3 (23) ):87-101. Available from: https://sid.ir/paper/115485/en

IEEE: Copy

Majid Momen, MANIJEH GHARACHEH, and REZA GHANBARZADE MIYANDEHI, “The Role of Affective Commitment and Continuance Commitment on Customer Perception of the Intention to Repurchase,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 3 (23) , pp. 87–101, 2015, [Online]. Available: https://sid.ir/paper/115485/en

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