Influence Explaination of Word of Mouth on Tourists' Destination Image

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HAMIDIZADEH MOHAMMAD REZA; GHARECHEH MANIZHEH; HADIZADE MOGHADAM AKRAM; Salimipour Sirous

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Journal: business managment perspective Year:2015 | Volume:14 | Issue:3 (23) Page(s): 49-67

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Title

Influence Explaination of Word of Mouth on Tourists' Destination Image

Author(s)

HAMIDIZADEH MOHAMMAD REZA | GHARECHEH MANIZHEH | HADIZADE MOGHADAM AKRAM | Salimipour Sirous | Issue Writer Certificate

Keywords

TouristQ1

Word of MouthQ2

Consumer BehaviorQ2

Travel IntentionQ2

Abstract

Tourists' behavior is affected by their perceptions of a Tourist destination. Information resources are the main determinants of the destination image. Word of Mouth is a powerful instrument and key information resource affecting attitudes and behaviors of Tourists. Hence, the current study aims to investigate the influence of Word of Mouth disseminated by the Tourists on destination image and consequently, Travel Intention. Statistical population was international Tourists who have traveled to Isfahan during the period of research. A sample of 450 Tourists was selected by a convenience sampling approach. To test hypotheses, structural equation modeling was employed. Data analysis was conducted by LISREL software. Results indicated that Word of Mouth has a significant influence on destination image (psychological, cognitive, unique, affective and overall) and intention to travel Iran. Finally, according to supported hypotheses, managerial implications and future directions have been provided.

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APA: Copy

HAMIDIZADEH, MOHAMMAD REZA, GHARECHEH, MANIZHEH, HADIZADE MOGHADAM, AKRAM, & Salimipour, Sirous. (2015). Influence Explaination of Word of Mouth on Tourists' Destination Image. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(3 (23) ), 49-67. SID. https://sid.ir/paper/115488/en

Vancouver: Copy

HAMIDIZADEH MOHAMMAD REZA, GHARECHEH MANIZHEH, HADIZADE MOGHADAM AKRAM, Salimipour Sirous. Influence Explaination of Word of Mouth on Tourists' Destination Image. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(3 (23) ):49-67. Available from: https://sid.ir/paper/115488/en

IEEE: Copy

MOHAMMAD REZA HAMIDIZADEH, MANIZHEH GHARECHEH, AKRAM HADIZADE MOGHADAM, and Sirous Salimipour, “Influence Explaination of Word of Mouth on Tourists' Destination Image,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 3 (23) , pp. 49–67, 2015, [Online]. Available: https://sid.ir/paper/115488/en

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