The Impact of Social Responsibility Dimensions on Pegah Brand Preferences using Solomon Four Groups Design

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EBRAHIMI ABOLGHASEM; Alavi Sayed Moslem

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Journal: business managment perspective Year:2017 | Volume:16 | Issue:2 (30) Page(s): 13-31

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Information Journal Paper

Title

The Impact of Social Responsibility Dimensions on Pegah Brand Preferences using Solomon Four Groups Design

Author(s)

EBRAHIMI ABOLGHASEM | Alavi Sayed Moslem | Issue Writer Certificate

Keywords

Social ResponsibilityQ1

Economic DimensionQ2

Social DimensionQ2

Environment DimensionQ1

Brand PreferenceQ1

Abstract

An applied-experimental study using Solomon four group design has investigated the effect of Social Responsibility on Pegah Brand Preferences. Statistical population encompasses all Pegah customers among governmental offices in Estahban city. Among the customers, 200 individuals are randomly selected and divided equally into four groups. Validity of the questionnaires is examined via face validity approach while reliability is tested using Cronbach's alpha. Findings obtained by 5-fold test methods of Salomon approach showed that brand Social Responsibility as a whole (encompassing economic, social and environmental dimensions) impacts on Brand Preferences. Other findings showed that among the dimensions of Social Responsibility, Economic Dimension compared to other two has less impact on Brand Preferences.

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APA: Copy

EBRAHIMI, ABOLGHASEM, & Alavi, Sayed Moslem. (2017). The Impact of Social Responsibility Dimensions on Pegah Brand Preferences using Solomon Four Groups Design. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 16(2 (30) ), 13-31. SID. https://sid.ir/paper/115538/en

Vancouver: Copy

EBRAHIMI ABOLGHASEM, Alavi Sayed Moslem. The Impact of Social Responsibility Dimensions on Pegah Brand Preferences using Solomon Four Groups Design. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2017;16(2 (30) ):13-31. Available from: https://sid.ir/paper/115538/en

IEEE: Copy

ABOLGHASEM EBRAHIMI, and Sayed Moslem Alavi, “The Impact of Social Responsibility Dimensions on Pegah Brand Preferences using Solomon Four Groups Design,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 16, no. 2 (30) , pp. 13–31, 2017, [Online]. Available: https://sid.ir/paper/115538/en

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