THE EFFECT OF INTERNAL MARKETING ON MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE IN HOTEL INDUSTRY

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ABZARI M.; RANJBARIAN BAHRAM; FATHI SAEID; GHORBANI H.

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Journal: business managment perspective Year:2009 | Volume:8 | Issue:31 Page(s): 25-42

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Information Journal Paper

Title

THE EFFECT OF INTERNAL MARKETING ON MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE IN HOTEL INDUSTRY

Author(s)

ABZARI M. | RANJBARIAN BAHRAM | FATHI SAEID | GHORBANI H. | Issue Writer Certificate

Keywords

INTERNAL MARKETINGQ2

MARKET ORIENTATIONQ2

ORGANIZATIONAL PERFORMANCEQ2

Abstract

Today, INTERNAL MARKETING has been known as a strategy to perform the organization programs. The related studies in this field show that the market activities can improve the organization competency and can grow and promote competencies by presentation and creating motivation in co-workers and employees. The aim of current research is to review the INTERNAL MARKETING effect on MARKET ORIENTATION and ORGANIZATIONAL PERFORMANCE. In this study, we reviewed a sample about one 100 managers in city of Isfahan using questionnaires. In this regard, according to research literature, one model was tested to show the effect of INTERNAL MARKETING on ORGANIZATIONAL PERFORMANCE using Lizrel software of mentioned model. According to the results of the questionnaire data analyses, it was defined that INTERNAL MARKETING is effective on organization performance via MARKET ORIENTATION.In this model, the amount of the indicators (GFI=98%, AGFH=97%) are indicators of the accountability of model.

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APA: Copy

ABZARI, M., RANJBARIAN, BAHRAM, FATHI, SAEID, & GHORBANI, H.. (2009). THE EFFECT OF INTERNAL MARKETING ON MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE IN HOTEL INDUSTRY. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 8(31), 25-42. SID. https://sid.ir/paper/115555/en

Vancouver: Copy

ABZARI M., RANJBARIAN BAHRAM, FATHI SAEID, GHORBANI H.. THE EFFECT OF INTERNAL MARKETING ON MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE IN HOTEL INDUSTRY. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2009;8(31):25-42. Available from: https://sid.ir/paper/115555/en

IEEE: Copy

M. ABZARI, BAHRAM RANJBARIAN, SAEID FATHI, and H. GHORBANI, “THE EFFECT OF INTERNAL MARKETING ON MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE IN HOTEL INDUSTRY,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 8, no. 31, pp. 25–42, 2009, [Online]. Available: https://sid.ir/paper/115555/en

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