EXPLANATION MODEL OF INNOVATION ADOPTION INTENTION BASED ON THE INTERACTION BETWEEN ADOPTERS PERCEPTION AND MARKET ELEMENTS

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JAZANI NASRIN; BAQERI SEYYED MOHAMMAD; HAJI KARIMI ABBAS ALI; ALLAM TABRIZ AKBAR

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Journal: business managment perspective Year:2011 | Volume:10 | Issue:5 (38) Page(s): 81-96

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Information Journal Paper

Title

EXPLANATION MODEL OF INNOVATION ADOPTION INTENTION BASED ON THE INTERACTION BETWEEN ADOPTERS PERCEPTION AND MARKET ELEMENTS

Author(s)

JAZANI NASRIN | BAQERI SEYYED MOHAMMAD | HAJI KARIMI ABBAS ALI | ALLAM TABRIZ AKBAR | Issue Writer Certificate

Keywords

INTENTIONQ2

NETWORK EXTERNALITYQ1

PERCEIVED VALUEQ2

PERCEIVED RISKQ2

INNOVATIVENESSQ2

BEHAVIORAL CONTROLQ2

Abstract

This study operationalizes a conceptual framework of 17 hypotheses utilizing innovation characteristics, NETWORK EXTERNALITY, personal characteristics and relationship quality factors affecting adopters' perceptions and their INTENTION to adopt innovations in electronic products industry. This study would be categorized as a descriptive study with the questionnaire as the main instrument of the study. Hence as far as the data gathering method in concerned, this study is a survey research. The study population is the potential adopters of electronic products in Tehran. The sample size is 373 adopters which were randomly selected proportionate to Tehran’s 22 zone's population. The reliability of the questionnaire is tested using Cronbach Alpha. The path analysis technique using Lisrel Ver. 8.7 student software was used to analyze the data of this study. Research findings indicate that out of the innovation dimensions, the comparative advantage and usability of the innovation would affect the PERCEIVED VALUE of the adopters, while complexity affects their PERCEIVED RISK. Furthermore, the results show that general trust has a major effect on the adopters' INTENTION with their PERCEIVED VALUE as a mediating variable. Also, satisfaction has major reverse effect on PERCEIVED RISK. Commitment doesn’t affect PERCEIVED VALUE but it affects PERCEIVED RISK of adoption. NETWORK EXTERNALITY is also proved to affect both PERCEIVED VALUE and risk. The dimensions of BEHAVIORAL CONTROL and involvement didn’t show any influence on the INTENTION to adopt but the adopter’s product INNOVATIVENESS affects the PERCEIVED RISK and adoption INTENTION simultaneously. Finally, adopter’s PERCEIVED VALUE is more influential on their INTENTION to adopt than their PERCEIVED RISK.

Cites

ANALYSIS OF INNOVATIVE FEATURES THE REFORMING AND IMPROVING GRAPE ORCHARD AND ITS IMPACT ON INNOVATION ADOPTION IN THE KHORAMDAREH TOWNSHIP

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APA: Copy

JAZANI, NASRIN, BAQERI, SEYYED MOHAMMAD, HAJI KARIMI, ABBAS ALI, & ALLAM TABRIZ, AKBAR. (2011). EXPLANATION MODEL OF INNOVATION ADOPTION INTENTION BASED ON THE INTERACTION BETWEEN ADOPTERS PERCEPTION AND MARKET ELEMENTS. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 10(5 (38)), 81-96. SID. https://sid.ir/paper/115620/en

Vancouver: Copy

JAZANI NASRIN, BAQERI SEYYED MOHAMMAD, HAJI KARIMI ABBAS ALI, ALLAM TABRIZ AKBAR. EXPLANATION MODEL OF INNOVATION ADOPTION INTENTION BASED ON THE INTERACTION BETWEEN ADOPTERS PERCEPTION AND MARKET ELEMENTS. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2011;10(5 (38)):81-96. Available from: https://sid.ir/paper/115620/en

IEEE: Copy

NASRIN JAZANI, SEYYED MOHAMMAD BAQERI, ABBAS ALI HAJI KARIMI, and AKBAR ALLAM TABRIZ, “EXPLANATION MODEL OF INNOVATION ADOPTION INTENTION BASED ON THE INTERACTION BETWEEN ADOPTERS PERCEPTION AND MARKET ELEMENTS,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 10, no. 5 (38), pp. 81–96, 2011, [Online]. Available: https://sid.ir/paper/115620/en

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