The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the Hotel Industry (Case Study: Five Star Hotels Tabriz City (

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Bahari Jafar; Bahari Shahla; Bazleh Marjan; Bahari Hamed

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TERRITORY Year:2018 | Volume:14 | Issue:56 Page(s): 71-83

Download Full-Text

Persian Verion

View:

1,191

Download:

Cites:

Information Journal Paper

Title

The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the Hotel Industry (Case Study: Five Star Hotels Tabriz City (

Author(s)

Bahari Jafar | Bahari Shahla | Bazleh Marjan | Bahari Hamed | Issue Writer Certificate

Keywords

Service QualityQ1

SERVQUAL ModelQ1

Customer SatisfactionQ2

Customer LoyaltyQ1

Brand ImageQ1

Abstract

present research aimed The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry in 5 star hotels of East Azerbaijan Including: El-Goli Pars and shahriar Hotels has been done in the summer of 1394. The data required for this research has gathered by questionnaire with available non-random sampling method through 5 stars hotels guests of Tabriz City. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the SMART PLS software to analyze data. Statistical population of this research has considered all guests of the 5 stars Hotels Tabriz City. Given that the population size is unknown from Cochran formula is used in order to determine the sample size. Provided results showing that Variables of Service Quality and Customer Satisfaction both have a positively significant impact on Customer Loyalty and Brand Image. and also impact of Service Quality on Customer Satisfaction is Positive and significant. and Customer Loyalty on Brand Image significant positive impact.

Cites

No record.

References

No record.

Cite

APA: Copy

Bahari, Jafar, Bahari, Shahla, Bazleh, Marjan, & Bahari, Hamed. (2018). The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the Hotel Industry (Case Study: Five Star Hotels Tabriz City (. GEOGRAPHICAL JOURNAL OF TERRITORY, 14(56 ), 71-83. SID. https://sid.ir/paper/116166/en

Vancouver: Copy

Bahari Jafar, Bahari Shahla, Bazleh Marjan, Bahari Hamed. The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the Hotel Industry (Case Study: Five Star Hotels Tabriz City (. GEOGRAPHICAL JOURNAL OF TERRITORY[Internet]. 2018;14(56 ):71-83. Available from: https://sid.ir/paper/116166/en

IEEE: Copy

Jafar Bahari, Shahla Bahari, Marjan Bazleh, and Hamed Bahari, “The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the Hotel Industry (Case Study: Five Star Hotels Tabriz City (,” GEOGRAPHICAL JOURNAL OF TERRITORY, vol. 14, no. 56 , pp. 71–83, 2018, [Online]. Available: https://sid.ir/paper/116166/en

Related Journal Papers