TELEVISION AND CULTURAL HEGEMONY: WOMEN'S READING FROM THE IRANIAN TV SERIES, NARGES

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AZAD ARMAKI TAGHI; MOHAMMADI JAMAL

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Journal: CULTURAL STUDIES & COMMUNICATION Year:2007 | Volume:2 | Issue:7 Page(s): 1-41

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Information Journal Paper

Title

TELEVISION AND CULTURAL HEGEMONY: WOMEN'S READING FROM THE IRANIAN TV SERIES, NARGES

Author(s)

AZAD ARMAKI TAGHI | MOHAMMADI JAMAL | Issue Writer Certificate

Keywords

ARTICULATIONQ2

DISCOURSEQ2

HEGEMONYQ3

ORGANIC IDEOLOGYQ3

POPULAR COMMON SENSEQ3

POPULAR CULTUREQ3

SUMMONQ3

Abstract

This paper will examine the Iranian TV series, Narges that became one of the most successful Iranian TV series in 2006 as it gained the title of the most-seen TV series in 2006. This study is the result of an empirical research on the way of interpretation and decoding the series that took place by the audiences, especially women. The theoretical foundations of the study originate from cultural studies approach and are used here to explore television and its audience. This is an approach that combines Geramsci's and Hall's theory of HEGEMONY and views TV program as an attempt for reproduction of HEGEMONY and "organic ideology" of power bloc.Accordingly, TV programs are laden with values, meanings, and specific ideas but the audiences produce different readings form the preferred reading of the producers of the programs and this is because the audiences fill different positions in the social structure and access various DISCOURSEs. To develop our argument we will first, employ semiotic and structuralism analysis, then the preferred or dominant reading of the program is explained, and finally the different readings of the audiences will be analyzed. The analysis presented by female audience indicates that those pay serious attention to their everyday life (like purchasing, mode, make up, entertainment, and so on) rarely accept the preferred reading and often sympathize with contradictions of Nasrin's identity. In contrast, those sympathizing "Narges", were seeking for condolence and emancipating from the contradictions.

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APA: Copy

AZAD ARMAKI, TAGHI, & MOHAMMADI, JAMAL. (2007). TELEVISION AND CULTURAL HEGEMONY: WOMEN'S READING FROM THE IRANIAN TV SERIES, NARGES. CULTURAL STUDIES & COMMUNICATION, 2(7), 1-41. SID. https://sid.ir/paper/118177/en

Vancouver: Copy

AZAD ARMAKI TAGHI, MOHAMMADI JAMAL. TELEVISION AND CULTURAL HEGEMONY: WOMEN'S READING FROM THE IRANIAN TV SERIES, NARGES. CULTURAL STUDIES & COMMUNICATION[Internet]. 2007;2(7):1-41. Available from: https://sid.ir/paper/118177/en

IEEE: Copy

TAGHI AZAD ARMAKI, and JAMAL MOHAMMADI, “TELEVISION AND CULTURAL HEGEMONY: WOMEN'S READING FROM THE IRANIAN TV SERIES, NARGES,” CULTURAL STUDIES & COMMUNICATION, vol. 2, no. 7, pp. 1–41, 2007, [Online]. Available: https://sid.ir/paper/118177/en

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