A STUDY ON WOMEN'S USES AND GRATIFICATIONS THROUGH WATCHING TELEVISION SERIALS

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RIAHI MOHAMMAD ESMAIL; KOWSARI MASSOUD; HAGHGOVI ESFAHANI MARZIEH

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Journal: CULTURAL STUDIES & COMMUNICATION Year:2008 | Volume:4 | Issue:11 Page(s): 111-138

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Title

A STUDY ON WOMEN'S USES AND GRATIFICATIONS THROUGH WATCHING TELEVISION SERIALS

Author(s)

RIAHI MOHAMMAD ESMAIL | KOWSARI MASSOUD | HAGHGOVI ESFAHANI MARZIEH | Issue Writer Certificate

Keywords

USES AND GRATIFICATIONQ2

GRATIFICATION ASPECTSQ3

ACTIVE AUDIENCEQ2

TELEVISION SERIALSQ2

WOMENQ3

SOCIO-ECONOMIC STATUSQ2

Abstract

This study, conducted in the field of sociology of communication, seeks to investigate the different dimensions of WOMEN's use and gratification through watching television soap operas (WUGSO), as well as to analyze the influence of SOCIO-ECONOMIC STATUS (SES) on the degree of WUGSO. The Use and Gratification approach has been applied as the theoretical framework of this study. The research was conducted via surveys, and data was also collected through questionnaires along with interviews. The subjects of the study were 383 married WOMEN, all residents of Esfahan, and aged between 20- 54.The findings of the study showed that the average time spent watching TV was 3.24 hours per day. Many respondents regularly watched soap operas, which were indeed their first priority in their TV viewing patterns. Respondents were moderately gratified with watching soap operas. Furthermore, there was a significant and reverse relationship between SES of WOMEN and the degree of their use and gratification.For example, time for watching soap operas and also the degree of gratification among those who belonged to higher SES, was less than their counterparts in the lower SES.

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APA: Copy

RIAHI, MOHAMMAD ESMAIL, KOWSARI, MASSOUD, & HAGHGOVI ESFAHANI, MARZIEH. (2008). A STUDY ON WOMEN'S USES AND GRATIFICATIONS THROUGH WATCHING TELEVISION SERIALS. CULTURAL STUDIES & COMMUNICATION, 4(11), 111-138. SID. https://sid.ir/paper/118194/en

Vancouver: Copy

RIAHI MOHAMMAD ESMAIL, KOWSARI MASSOUD, HAGHGOVI ESFAHANI MARZIEH. A STUDY ON WOMEN'S USES AND GRATIFICATIONS THROUGH WATCHING TELEVISION SERIALS. CULTURAL STUDIES & COMMUNICATION[Internet]. 2008;4(11):111-138. Available from: https://sid.ir/paper/118194/en

IEEE: Copy

MOHAMMAD ESMAIL RIAHI, MASSOUD KOWSARI, and MARZIEH HAGHGOVI ESFAHANI, “A STUDY ON WOMEN'S USES AND GRATIFICATIONS THROUGH WATCHING TELEVISION SERIALS,” CULTURAL STUDIES & COMMUNICATION, vol. 4, no. 11, pp. 111–138, 2008, [Online]. Available: https://sid.ir/paper/118194/en

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