ENTREPRENEURS VS. NON-ENTREPRENEURS’ DECISION MAKING UNDER UNCERTAINTY

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TALEBI KAMBIZ; EMAMI AMIR; HOSSEINIAN SIMIN; YAZDI SEYEDEH MONAVAR

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Journal: Journal of New Economy and Trade Year:2009 | Volume:5 | Issue:17-18 Page(s): 23-43

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Title

ENTREPRENEURS VS. NON-ENTREPRENEURS’ DECISION MAKING UNDER UNCERTAINTY

Author(s)

TALEBI KAMBIZ | EMAMI AMIR | HOSSEINIAN SIMIN | YAZDI SEYEDEH MONAVAR | Issue Writer Certificate

Keywords

MENTAL ACCOUNTINGQ2

DECISION MAKINGQ2

UNCERTAINTYQ3

COGNITIVE BIASESQ1

ENTREPRENEURSQ2

Abstract

Current study tries to enhance our understanding of ENTREPRENEURS’ and non-entrepreneurs’ judgment and DECISION MAKING under UNCERTAINTY based on the MENTAL ACCOUNTING effects. In this paper, a variety of COGNITIVE BIASES are considered in different valence framing (general and entrepreneurial issues) according to the MENTAL ACCOUNTING. This research yields valuable outcomes about ENTREPRENEURS’ intuition that has not been yet considered in previous studies. In this study, MENTAL ACCOUNTING effects considered as the independent variable and ENTREPRENEURS’ and non-entrepreneurs’ judgment and decision used as the dependent variables. The results are dug out by a quantitative method from 120 examinees (60 ENTREPRENEURS and 60 non-entrepreneurs). Based on the results of this article, ENTREPRENEURS have fewer tendencies to the MENTAL ACCOUNTING effects. Task framing, endowment effects and aggregation and segregation of the information do not affect ENTREPRENEURS’ decisions while non-entrepreneurs have a strong tendency to these biases. In addition, sunk cost and extra cost effect influence ENTREPRENEURS’ DECISION MAKING. ENTREPRENEURS’ analytical mind set is the core reason to avoid many MENTAL ACCOUNTING traps in the DECISION MAKING process.

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APA: Copy

TALEBI, KAMBIZ, EMAMI, AMIR, HOSSEINIAN, SIMIN, & YAZDI, SEYEDEH MONAVAR. (2009). ENTREPRENEURS VS. NON-ENTREPRENEURS’ DECISION MAKING UNDER UNCERTAINTY. JOURNAL OF NEW ECONOMY & COMMERCE, 5(17-18), 23-43. SID. https://sid.ir/paper/118597/en

Vancouver: Copy

TALEBI KAMBIZ, EMAMI AMIR, HOSSEINIAN SIMIN, YAZDI SEYEDEH MONAVAR. ENTREPRENEURS VS. NON-ENTREPRENEURS’ DECISION MAKING UNDER UNCERTAINTY. JOURNAL OF NEW ECONOMY & COMMERCE[Internet]. 2009;5(17-18):23-43. Available from: https://sid.ir/paper/118597/en

IEEE: Copy

KAMBIZ TALEBI, AMIR EMAMI, SIMIN HOSSEINIAN, and SEYEDEH MONAVAR YAZDI, “ENTREPRENEURS VS. NON-ENTREPRENEURS’ DECISION MAKING UNDER UNCERTAINTY,” JOURNAL OF NEW ECONOMY & COMMERCE, vol. 5, no. 17-18, pp. 23–43, 2009, [Online]. Available: https://sid.ir/paper/118597/en

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