WHICH FOODS DO TV FOOD ADVERTISEMENTS ENTICE OUR CHILDREN TO EAT?

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AMINI MARYAM; MOHSENIANRAD M.; KIMIAGAR SEYED MASOUD; OMIDVAR N.

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Paper Information

Journal: JOURNAL OF NUTRITION SCIENCES & FOOD TECHNOLOGY Year:2007 | Volume:2 | Issue:1 Page(s): 49-57

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Information Journal Paper

Title

WHICH FOODS DO TV FOOD ADVERTISEMENTS ENTICE OUR CHILDREN TO EAT?

Author(s)

AMINI MARYAM | MOHSENIANRAD M. | KIMIAGAR SEYED MASOUD | OMIDVAR N. | Issue Writer Certificate

Keywords

TV COMMERCIALSQ3

CHILDRENQ3

ADVERTISEMENTSQ3

FOODQ4

TVQ4

Abstract

Background and Objective: The objective of this study was to examine the content of FOOD advertising in the CHILDREN’s and adolescents’ program on the Iranian television.Materials and Methods: The study, a content analysis of ADVERTISEMENTS, monitored 3 hours of CHILDREN’s and adolescents’ TV programs broadcast on Channel 1 for one week (4-10 November 2000). A detailed record of advertisement style and content was used for analysis. Results: ADVERTISEMENTS for FOOD products comprised 25% in number (second rank) and 21% in duration (third rank) of the total TV COMMERCIALS during the monitoring period. Puffed cereals comprised the largest category (36%) of advertised FOODs. The messages most frequently used to promote the sale of a product were “quality” (59%) and “taste” (46%). The most frequent appeals of FOOD ADVERTISEMENTS were “stimulation of hunger/thirst” (67%) and "attributed quality" (64%). “A” puffed corn was the most frequent brand (23%) among the FOOD brands advertised. In 37% of the FOOD ADVERTISEMENTS half of the nutritional properties attributed to products were scientifically untrue or misleading. Conclusion: FOOD ADVERTISEMENTS aimed at CHILDREN on TV were dominated by those for FOODs of questionable nutritional value, designed in a manner mainly to attract CHILDREN.

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APA: Copy

AMINI, MARYAM, MOHSENIANRAD, M., KIMIAGAR, SEYED MASOUD, & OMIDVAR, N.. (2007). WHICH FOODS DO TV FOOD ADVERTISEMENTS ENTICE OUR CHILDREN TO EAT?. JOURNAL OF NUTRITION SCIENCES & FOOD TECHNOLOGY, 2(1), 49-57. SID. https://sid.ir/paper/121382/en

Vancouver: Copy

AMINI MARYAM, MOHSENIANRAD M., KIMIAGAR SEYED MASOUD, OMIDVAR N.. WHICH FOODS DO TV FOOD ADVERTISEMENTS ENTICE OUR CHILDREN TO EAT?. JOURNAL OF NUTRITION SCIENCES & FOOD TECHNOLOGY[Internet]. 2007;2(1):49-57. Available from: https://sid.ir/paper/121382/en

IEEE: Copy

MARYAM AMINI, M. MOHSENIANRAD, SEYED MASOUD KIMIAGAR, and N. OMIDVAR, “WHICH FOODS DO TV FOOD ADVERTISEMENTS ENTICE OUR CHILDREN TO EAT?,” JOURNAL OF NUTRITION SCIENCES & FOOD TECHNOLOGY, vol. 2, no. 1, pp. 49–57, 2007, [Online]. Available: https://sid.ir/paper/121382/en

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