A SURVEY ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF IRAN COMMERCIAL BANKS

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DIVANDARI A.; SEYED JAVADIN S.R.; NAHAVANDIAN M.; AGHAZADEH HASHEM

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Journal: Journal of Economic Research Year:2008 | Volume:43 | Issue:83 Page(s): 17-40

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Information Journal Paper

Title

A SURVEY ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF IRAN COMMERCIAL BANKS

Author(s)

DIVANDARI A. | SEYED JAVADIN S.R. | NAHAVANDIAN M. | AGHAZADEH HASHEM | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ2

VALUE CREATIONQ3

PERFORMANCEQ2

INTELLIGENT BEHAVIOR AND STRATEGIC RESPONSEQ3

Abstract

In this study MARKET ORIENTATION of Iran commercial banks has been considered as an effective factor on banks' PERFORMANCE and the relationship between them has been surveyed. Accordingly a conceptual model has been developed that shows both direct and indirect (through VALUE CREATION) relationship.The developed conceptual model has been evaluated by bank and marketing experts in the frame of a questionnaire. Then the model has been corrected as a final model based on their comments. The population of surveyed experts was 50. The questionnaire contained 2 main questions (1 open and the other closed). In order to analyze the data gathered from open questions, the content analysis method was applied. Binomial and Friedman Ranking tests were used for analyzing the data gathered from closed question.Results show that based on experts' idea the totality of the model and the relationship between the model's factors is confirmed with some corrections. And also it is concluded that all factors and their elements are considered important but the degree of importance of elements are not equal.

Cites

EXPLORING THE IMPACT OF KNOWLEDGE MANAGEMENT AND MARKET ORIENTATION ON FIRM PERFORMANCE (IN SMALL ENTERPRISES OF MAZANDARAN PROVINCE)

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APA: Copy

DIVANDARI, A., SEYED JAVADIN, S.R., NAHAVANDIAN, M., & AGHAZADEH, HASHEM. (2008). A SURVEY ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF IRAN COMMERCIAL BANKS. TAHGHIGHAT-E-EGHTESADI, 43(83), 17-40. SID. https://sid.ir/paper/12141/en

Vancouver: Copy

DIVANDARI A., SEYED JAVADIN S.R., NAHAVANDIAN M., AGHAZADEH HASHEM. A SURVEY ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF IRAN COMMERCIAL BANKS. TAHGHIGHAT-E-EGHTESADI[Internet]. 2008;43(83):17-40. Available from: https://sid.ir/paper/12141/en

IEEE: Copy

A. DIVANDARI, S.R. SEYED JAVADIN, M. NAHAVANDIAN, and HASHEM AGHAZADEH, “A SURVEY ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF IRAN COMMERCIAL BANKS,” TAHGHIGHAT-E-EGHTESADI, vol. 43, no. 83, pp. 17–40, 2008, [Online]. Available: https://sid.ir/paper/12141/en

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