CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE

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PEZESHKI RAD G.; FELI S.

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Paper Information

Journal: AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL) Year:2010 | Volume:4 | Issue:1 Page(s): 137-157

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Information Journal Paper

Title

CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE

Author(s)

PEZESHKI RAD G. | FELI S. | Issue Writer Certificate

Keywords

CHALLENGEQ2

PRACTICAL GUIDANCEQ3

PROCESSINGQ3

MARKETINGQ2

EXPORTQ2

IRANIAN SAFFRONQ2

DELPHI TECHNIQUEQ2

Abstract

The purpose of this study is to investigate CHALLENGEs and PRACTICAL GUIDANCE for Saffron’s PROCESSING, MARKETING and EXPORT by using viewpoints of Saffron MARKETING experts. Results of this study were obtained by utilizing a modified DELPHI TECHNIQUE to reach group consensus. Consensus was reached on fourteen CHALLENGEs of Saffron’s PROCESSING, MARKETING and EXPORT. Some of those CHALLENGEs included weak e-commerce, the lack of existence of brand for IRANIAN SAFFRON, and the existence of brokers and dealers in Saffron market. Furthermore, consensus was reached on twelve suggestions for solving problems of PROCESSING, MARKETING, and EXPORT of Saffron. Some of those recommendations included developing of brand for IRANIAN SAFFRON, organizing EXPORTers and applying international standards such as KODEX, ISO, and HACCP, extending credit for establishing packaging units, developing legal obstacles to prevent Saffron expert in bulk, and establishing and improving cooperative MARKETING.

Cites

IDENTIFICATION OF APPROPRIATE COMMUNICATION MODELS FOR OPTIMUM MARKETING OF SAFFRON PRODUCT IN ESTAHBAN COUNTY (FARS PROVINCE)

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APA: Copy

PEZESHKI RAD, G., & FELI, S.. (2010). CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), 4(1), 137-157. SID. https://sid.ir/paper/124575/en

Vancouver: Copy

PEZESHKI RAD G., FELI S.. CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL)[Internet]. 2010;4(1):137-157. Available from: https://sid.ir/paper/124575/en

IEEE: Copy

G. PEZESHKI RAD, and S. FELI, “CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE,” AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), vol. 4, no. 1, pp. 137–157, 2010, [Online]. Available: https://sid.ir/paper/124575/en

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