DEVELOPMENT AND MANIPULATION OF BUSINESS MODELS USING SYSTEM DYNAMICS APPROACH

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HAJIHEIDARI NASTARAN; SEYED JAVADEIN SEYED REZA

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Paper Information

Journal: IRANIAN JOURNAL OF MANAGEMENT SCIENCES Year:2012 | Volume:6 | Issue:21 Page(s): 1-17

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Information Journal Paper

Title

DEVELOPMENT AND MANIPULATION OF BUSINESS MODELS USING SYSTEM DYNAMICS APPROACH

Author(s)

HAJIHEIDARI NASTARAN | SEYED JAVADEIN SEYED REZA | Issue Writer Certificate

Keywords

BUSINESS MODELQ2

BUSINESS MODEL ONTOLOGYQ2

SIMULATIONQ2

SYSTEM DYNAMICSQ2

Abstract

In today’s ever-changing world of business, organizations are required to align with environmental changes and it is also extremely necessary for organizations to forecast the impacts of managers’ decisions on BUSINESS MODEL change. In response to these requirements, this study addresses designing dynamic BUSINESS MODELs. Simulating management decision scenarios is an effective way to investigate the impact of decisions on BUSINESS MODEL components, relationships among the components, and business results and benefits of resolution. Therefore, the main purpose of this research is to take advantage of SYSTEM DYNAMICS approach as an operational, quantitative, and flexible approach for BUSINESS MODEL SIMULATION. In this study, related literature has been thoroughly reviewed, proportionate to the level and approach of the current study, BUSINESS MODEL Ontology (BMO) was selected to serve as the model of this study. The model was then designed using SYSTEM DYNAMICS approach and its structure was evaluated using expert judgments. In the next step, some scenarios were developed and executed to confirm the behavior of the model and also to evaluate the importance of applying SYSTEM DYNAMICS approach in BUSINESS MODEL SIMULATION especially in the process of BUSINESS MODEL design and change. Although SYSTEM DYNAMICS approach precedents in business studies, this research contributes to operationalization of this approach in BM design and analysis.

Cites

THE EFFECT OF IMPROVING THE BUSINESS ENVIRONMENT ON ECONOMIC GROWTH IN SELECTED COUNTRIES, WITH EMPHASIS ON IRAN

References

A METHODOLOGY FOR BUSINESS MODEL CHANGE INSPIRED OF MOBILE TECHNOLOGY ENTRANCE TO ORGANIZATION

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APA: Copy

HAJIHEIDARI, NASTARAN, & SEYED JAVADEIN, SEYED REZA. (2012). DEVELOPMENT AND MANIPULATION OF BUSINESS MODELS USING SYSTEM DYNAMICS APPROACH. IRANIAN JOURNAL OF MANAGEMENT SCIENCES, 6(21), 1-17. SID. https://sid.ir/paper/130354/en

Vancouver: Copy

HAJIHEIDARI NASTARAN, SEYED JAVADEIN SEYED REZA. DEVELOPMENT AND MANIPULATION OF BUSINESS MODELS USING SYSTEM DYNAMICS APPROACH. IRANIAN JOURNAL OF MANAGEMENT SCIENCES[Internet]. 2012;6(21):1-17. Available from: https://sid.ir/paper/130354/en

IEEE: Copy

NASTARAN HAJIHEIDARI, and SEYED REZA SEYED JAVADEIN, “DEVELOPMENT AND MANIPULATION OF BUSINESS MODELS USING SYSTEM DYNAMICS APPROACH,” IRANIAN JOURNAL OF MANAGEMENT SCIENCES, vol. 6, no. 21, pp. 1–17, 2012, [Online]. Available: https://sid.ir/paper/130354/en

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