Exploring Overconfidence Bias In Entrepreneurial Marketing Behavior

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NOURI POURIA; IMANIPOUR NARGES; TALEBI KAMBIZ; ZALI MOHAMMAD REZA

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Paper Information

Journal: JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT Year:2018 | Volume:10 | Issue:4 Page(s): 695-712

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Title

Exploring Overconfidence Bias In Entrepreneurial Marketing Behavior

Author(s)

NOURI POURIA | IMANIPOUR NARGES | TALEBI KAMBIZ | ZALI MOHAMMAD REZA | Issue Writer Certificate

Keywords

Entrepreneurial marketing behaviorQ1

OverconfidenceQ1

Grounded TheoryQ1

Abstract

Entrepreneurs are prone to lots of decision making biases like Overconfidence. Overconfidence has major consequences in different entrepreneurial decisions. Entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics. This paper’ s main goal is to explore Overconfidence in nascent entrepreneurs’ marketing behavior. According to this paper’ s results whose data have been gathered by conducting semi-structured interviews with nascent entrepreneurs located in Tehran and analyzed by a Grounded Theory approach, firm resources and firm goals, environmental tumult, optimism and self-efficacy are the main drivers of Overconfidence, market-related and product-related decisions are the main strategies emanating from Overconfidence and financial loss and financial profit are the main consequences of Overconfidence in nascent entrepreneurs’ marketing behavior.

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APA: Copy

NOURI, POURIA, IMANIPOUR, NARGES, TALEBI, KAMBIZ, & ZALI, MOHAMMAD REZA. (2018). Exploring Overconfidence Bias In Entrepreneurial Marketing Behavior. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, 10(4 ), 695-712. SID. https://sid.ir/paper/131259/en

Vancouver: Copy

NOURI POURIA, IMANIPOUR NARGES, TALEBI KAMBIZ, ZALI MOHAMMAD REZA. Exploring Overconfidence Bias In Entrepreneurial Marketing Behavior. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT[Internet]. 2018;10(4 ):695-712. Available from: https://sid.ir/paper/131259/en

IEEE: Copy

POURIA NOURI, NARGES IMANIPOUR, KAMBIZ TALEBI, and MOHAMMAD REZA ZALI, “Exploring Overconfidence Bias In Entrepreneurial Marketing Behavior,” JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, vol. 10, no. 4 , pp. 695–712, 2018, [Online]. Available: https://sid.ir/paper/131259/en

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