Designing a market development model for small and medium industries in Food and Drink Industry

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HASANGHOLIPOUR TAHMORES; BAHMANI MAHMOOD; IRAVANI MOHAMMAD JAVAD; AGHAZADEH HASHEM; Anoosheh Morteza

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Journal: JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT Year:2015 | Volume:8 | Issue:1 Page(s): 21-40

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Title

Designing a market development model for small and medium industries in Food and Drink Industry

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Keywords

food and drink industriesQ2

IranQ2

small and medium industriesQ2

small and medium industries market developmentQ2

Abstract

Given the significant role of small and medium industries in the countries’ economic development, this research aims to design a model of market development for small and medium industries in the food and drink industries. "Grounded Theory" is applied for designing the model. For that reason, required data were collected through theoretical semi conducted sampling by interviewing 14 Governmental bodies of small and medium industries and studying organizational documents. Based on the results, supporting the market development of said industries covers a wide range of activities through four stages: Capacity Building, Main Activities, Complementary Activities and Monitoring Activities, in which cultural, political, institutional and governmental affairs, as well as value chain, the structures and approaches applied by an industry play an important part. Reducing marketing costs, increasing the competitiveness of SMEs and consequently their share in GDP and added value are among the most significant outcomes of the project. By getting involved in the project, industry owners will be able to use the outcome in their business development procedure.

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APA: Copy

HASANGHOLIPOUR, TAHMORES, BAHMANI, MAHMOOD, IRAVANI, MOHAMMAD JAVAD, AGHAZADEH, HASHEM, & Anoosheh, Morteza. (2015). Designing a market development model for small and medium industries in Food and Drink Industry. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, 8(1 ), 21-40. SID. https://sid.ir/paper/131287/en

Vancouver: Copy

HASANGHOLIPOUR TAHMORES, BAHMANI MAHMOOD, IRAVANI MOHAMMAD JAVAD, AGHAZADEH HASHEM, Anoosheh Morteza. Designing a market development model for small and medium industries in Food and Drink Industry. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT[Internet]. 2015;8(1 ):21-40. Available from: https://sid.ir/paper/131287/en

IEEE: Copy

TAHMORES HASANGHOLIPOUR, MAHMOOD BAHMANI, MOHAMMAD JAVAD IRAVANI, HASHEM AGHAZADEH, and Morteza Anoosheh, “Designing a market development model for small and medium industries in Food and Drink Industry,” JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, vol. 8, no. 1 , pp. 21–40, 2015, [Online]. Available: https://sid.ir/paper/131287/en

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