TELEVISION & IT'S CULTIVATION EFFECTS ON IRANIANS’ CULTURAL IDENTITY

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BAHONAR NASER; JAFARI KEYZAGHAN TAHEREH

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Paper Information

Journal: Journal of Iranian Cultural Research Year:2011 | Volume:3 | Issue:4 (12) Page(s): 131-156

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Information Journal Paper

Title

TELEVISION & IT'S CULTIVATION EFFECTS ON IRANIANS’ CULTURAL IDENTITY

Author(s)

BAHONAR NASER | JAFARI KEYZAGHAN TAHEREH | Issue Writer Certificate

Keywords

COMMUNICATIONQ2

CONTENT ANALYSISQ2

CULTIVATIONQ2

CULTUREQ2

IDENTITYQ2

INFLUENCE MEASUREMENTQ2

IRANQ2

TELEVISIONQ2

Abstract

This paper explains the effects of TV on CULTURE by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in three sections namely satiric programs, news and serials and watchers have been exposed to these messages, and on the other hand, watching TV has no influence on ethnical IDENTITY of the individuals. For national IDENTITY, the results of multivariable regression proves that level of watching TV has been entered into the equation and has been known as the third influential element after variables including COMMUNICATION network domain and level of individuals’ self-confidence.On the whole, despite the fact that IRI TV produces and broadcasts messages regarding any of the IDENTITY issues under investigation, yet such messages are beside other influential elements and TV has been an effective element on the view of addressees regarding IDENTITY after social system variables. Moreover, the investigation showed that despite Gerbner’s CULTIVATION theory, TV in IRAN has no CULTIVATION influence on the minds of addressees and people are more under the influence of other social system variables.

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References

AN IDENTITY MODEL FOR NETWORK EXCHANGE

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APA: Copy

BAHONAR, NASER, & JAFARI KEYZAGHAN, TAHEREH. (2011). TELEVISION & IT'S CULTIVATION EFFECTS ON IRANIANS’ CULTURAL IDENTITY. IRANIAN JOURNAL OF CULTURAL RESEARCH, 3(4 (12)), 131-156. SID. https://sid.ir/paper/137037/en

Vancouver: Copy

BAHONAR NASER, JAFARI KEYZAGHAN TAHEREH. TELEVISION & IT'S CULTIVATION EFFECTS ON IRANIANS’ CULTURAL IDENTITY. IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2011;3(4 (12)):131-156. Available from: https://sid.ir/paper/137037/en

IEEE: Copy

NASER BAHONAR, and TAHEREH JAFARI KEYZAGHAN, “TELEVISION & IT'S CULTIVATION EFFECTS ON IRANIANS’ CULTURAL IDENTITY,” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 3, no. 4 (12), pp. 131–156, 2011, [Online]. Available: https://sid.ir/paper/137037/en

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