WOMEN’S INTERPRETATIONS AND DECODING OF TELEVISION SOAP OPERA (CASE STUDY; WOMEN OF ILAM AND FASELEHA SOAP OPERA)

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MOHAMMADI JAMAL; KARIMI MARYAM

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Journal: Journal of Iranian Cultural Research Year:2011 | Volume:4 | Issue:1 (13) Page(s): 49-77

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Information Journal Paper

Title

WOMEN’S INTERPRETATIONS AND DECODING OF TELEVISION SOAP OPERA (CASE STUDY; WOMEN OF ILAM AND FASELEHA SOAP OPERA)

Author(s)

MOHAMMADI JAMAL | KARIMI MARYAM | Issue Writer Certificate

Keywords

ACTIVE AUDIENCESQ3

DECODINGQ3

DISCOURSEQ2

ENCODINGQ3

ORGANIC IDEOLOGYQ2

PREFERRED READINGSQ2

Abstract

This research is an attempt to study the interpretations and DECODINGs of a soap opera called Faseleha by women of Elam. The theoretical approach of this research is that which has been developed in cultural studies to study television audiences. The main question is this: which ideas and values are dominant and taken for granted in Faseleha, and how do audiences (here, women of Elam) interpret and decode the preferred reading of the text and which DISCOURSEs are available for them and inform them in this process.In the first section, we have used semiology to illuminate the preferred reading of the text and, in the second section, we have studied women readings by way of focused group interview. The findings showed that the audiences read Faseleha very differently and actively, they are not passive consumers.

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APA: Copy

MOHAMMADI, JAMAL, & KARIMI, MARYAM. (2011). WOMEN’S INTERPRETATIONS AND DECODING OF TELEVISION SOAP OPERA (CASE STUDY; WOMEN OF ILAM AND FASELEHA SOAP OPERA). IRANIAN JOURNAL OF CULTURAL RESEARCH, 4(1 (13)), 49-77. SID. https://sid.ir/paper/137081/en

Vancouver: Copy

MOHAMMADI JAMAL, KARIMI MARYAM. WOMEN’S INTERPRETATIONS AND DECODING OF TELEVISION SOAP OPERA (CASE STUDY; WOMEN OF ILAM AND FASELEHA SOAP OPERA). IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2011;4(1 (13)):49-77. Available from: https://sid.ir/paper/137081/en

IEEE: Copy

JAMAL MOHAMMADI, and MARYAM KARIMI, “WOMEN’S INTERPRETATIONS AND DECODING OF TELEVISION SOAP OPERA (CASE STUDY; WOMEN OF ILAM AND FASELEHA SOAP OPERA),” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 4, no. 1 (13), pp. 49–77, 2011, [Online]. Available: https://sid.ir/paper/137081/en

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