STEP-BY-STEP METHODOLOGY FOR DEVELOPING STRATEGY MAPS: A HYBRID APPROACH USING QUALITY FUNCTION DEPLOYMENT, FUZZY SCREENING AND FUZZY COGNITIVE MAPS

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NAHAVANDI BIJAN; MOGHBEL BAARZ ABBAS; AZAR ADEL

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Journal: Industrial Management Journal Year:2015 | Volume:7 | Issue:3 Page(s): 607-639

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Title

STEP-BY-STEP METHODOLOGY FOR DEVELOPING STRATEGY MAPS: A HYBRID APPROACH USING QUALITY FUNCTION DEPLOYMENT, FUZZY SCREENING AND FUZZY COGNITIVE MAPS

Author(s)

NAHAVANDI BIJAN | MOGHBEL BAARZ ABBAS | AZAR ADEL | Issue Writer Certificate

Keywords

BALANCED SCORECARDQ2

STRATEGY MAPQ2

QUALITY FUNCTION DEPLOYMENTQ2

FUZZY COGNITIVE MAPQ1

Abstract

Nowadays BALANCED SCORECARD has a critical role in implementing strategies for many organizations. STRATEGY MAP as the 3rd generation of BSC by inverting mission and vision into strategic objectives is the linkage between formulating and implementing strategies. However, the methodology of developing STRATEGY MAPs has many ambiguities. This study with inspiring by other authors and exploring literatures representing an improved methodology to resolve three identified short comings or improvement potential. Using QFD and fuzzy screening, FUZZY COGNITIVE MAPs and considering fuzzy environment a step-by-step methodology represented to considering strategic objective refinement, causal effects modelling and human subjectivities. Finally the methodology has applied in a practical case.

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APA: Copy

NAHAVANDI, BIJAN, MOGHBEL BAARZ, ABBAS, & AZAR, ADEL. (2015). STEP-BY-STEP METHODOLOGY FOR DEVELOPING STRATEGY MAPS: A HYBRID APPROACH USING QUALITY FUNCTION DEPLOYMENT, FUZZY SCREENING AND FUZZY COGNITIVE MAPS. JOURNAL OF INDUSTRIAL MANAGEMENT, 7(3 ), 607-639. SID. https://sid.ir/paper/139965/en

Vancouver: Copy

NAHAVANDI BIJAN, MOGHBEL BAARZ ABBAS, AZAR ADEL. STEP-BY-STEP METHODOLOGY FOR DEVELOPING STRATEGY MAPS: A HYBRID APPROACH USING QUALITY FUNCTION DEPLOYMENT, FUZZY SCREENING AND FUZZY COGNITIVE MAPS. JOURNAL OF INDUSTRIAL MANAGEMENT[Internet]. 2015;7(3 ):607-639. Available from: https://sid.ir/paper/139965/en

IEEE: Copy

BIJAN NAHAVANDI, ABBAS MOGHBEL BAARZ, and ADEL AZAR, “STEP-BY-STEP METHODOLOGY FOR DEVELOPING STRATEGY MAPS: A HYBRID APPROACH USING QUALITY FUNCTION DEPLOYMENT, FUZZY SCREENING AND FUZZY COGNITIVE MAPS,” JOURNAL OF INDUSTRIAL MANAGEMENT, vol. 7, no. 3 , pp. 607–639, 2015, [Online]. Available: https://sid.ir/paper/139965/en

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