THE EFFECT OF WORD OF MOUTH ON DOMESTIC TOURISTS’ DECISION FOR TRAVELING TO FOREIGN COUNTRIES

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NASROLAHI VOSTA LEILA; JALILVAND MOHAMMADREZA; FATEH RAD MEHDI

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2014 | Volume:5 | Issue:4 Page(s): 99-120

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Title

THE EFFECT OF WORD OF MOUTH ON DOMESTIC TOURISTS’ DECISION FOR TRAVELING TO FOREIGN COUNTRIES

Author(s)

NASROLAHI VOSTA LEILA | JALILVAND MOHAMMADREZA | FATEH RAD MEHDI | Issue Writer Certificate

Keywords

TOURISTQ1

WORD OF MOUTHQ2

CONSUMER BEHAVIORQ2

TRAVEL DECISIONQ1

Abstract

Word of mouth (WOM) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. It plays a critical role in services in which quality of consumers’ beliefs affects their choice. WOM has a particular importance in tourism industry because intangible products cannot be used before consumption. The current study aims to investigate using WOM as an information source among TOURISTs. Population is Iranian TOURISTs who have travelled to foreign countries during the period of the research. Conducting a pilot test, sample size was estimated 138 people. Convenience sampling plan was employed to collect data. To test hypotheses, one-sample t-test, Pearson correlation, regression analysis and analysis of variance was used. Results revealed that WORD OF MOUTH has a significant impact on TOURISTs’ decision for travelling inbound countries. Further, age, gender, education, and travel experience had a significant impact on using WORD OF MOUTH. However, Trip purpose had not significant effect on using WORD OF MOUTH.

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APA: Copy

NASROLAHI VOSTA, LEILA, JALILVAND, MOHAMMADREZA, & FATEH RAD, MEHDI. (2014). THE EFFECT OF WORD OF MOUTH ON DOMESTIC TOURISTS’ DECISION FOR TRAVELING TO FOREIGN COUNTRIES. JOURNAL OF BUSINESS MANAGEMENT, 5(4), 99-120. SID. https://sid.ir/paper/140157/en

Vancouver: Copy

NASROLAHI VOSTA LEILA, JALILVAND MOHAMMADREZA, FATEH RAD MEHDI. THE EFFECT OF WORD OF MOUTH ON DOMESTIC TOURISTS’ DECISION FOR TRAVELING TO FOREIGN COUNTRIES. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2014;5(4):99-120. Available from: https://sid.ir/paper/140157/en

IEEE: Copy

LEILA NASROLAHI VOSTA, MOHAMMADREZA JALILVAND, and MEHDI FATEH RAD, “THE EFFECT OF WORD OF MOUTH ON DOMESTIC TOURISTS’ DECISION FOR TRAVELING TO FOREIGN COUNTRIES,” JOURNAL OF BUSINESS MANAGEMENT, vol. 5, no. 4, pp. 99–120, 2014, [Online]. Available: https://sid.ir/paper/140157/en

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