Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses

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SEIF YASER; Mohamad zamani Mohamd reza; SHOJAEI YASER; Moghadam Reza

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2018 | Volume:10 | Issue:1 Page(s): 145-164

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Information Journal Paper

Title

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses

Author(s)

SEIF YASER | Mohamad zamani Mohamd reza | SHOJAEI YASER | Moghadam Reza | Issue Writer Certificate

Keywords

entrepreneurial marketingQ1

Marketing AbilityQ1

Business PerformanceQ1

Project-Driven CompaniesQ1

equation modelingQ1

Abstract

The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in terms of research design. The data gathering tool was a questionnaire. The statistical population of this study was marketing managers and marketing experts in a large software company with 128 people in the Tehran city, and the sample size was determined by simple random sampling method to ensure the return of the number of 100 respondents was completed. Finally, 98 questionnaires were collected and entered into the analysis stage. Data analysis was performed using structural equation modeling method using SmartPLS3 software to verifiable factor analysis and test the hypotheses and measure the relationships between variables. The results of this study showed that entrepreneurial marketing has a significant effect on marketing capabilities and market performance of project-based businesses. On the other hand, marketing capabilities also have a significant impact on the market performance of these project-based businesses.

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APA: Copy

SEIF, YASER, Mohamad zamani, Mohamd reza, SHOJAEI, YASER, & Moghadam, Reza. (2018). Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses. JOURNAL OF BUSINESS MANAGEMENT, 10(1 ), 145-164. SID. https://sid.ir/paper/140267/en

Vancouver: Copy

SEIF YASER, Mohamad zamani Mohamd reza, SHOJAEI YASER, Moghadam Reza. Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;10(1 ):145-164. Available from: https://sid.ir/paper/140267/en

IEEE: Copy

YASER SEIF, Mohamd reza Mohamad zamani, YASER SHOJAEI, and Reza Moghadam, “Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses,” JOURNAL OF BUSINESS MANAGEMENT, vol. 10, no. 1 , pp. 145–164, 2018, [Online]. Available: https://sid.ir/paper/140267/en

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