THE STUDY OF RELATIONSHIP BETWEEN PERSONALITY ATTRIBUTES AND INTERNET CONSUMER BEHAVIORS IN IRAN

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BABAEI MOHAMMAD ALI; AHADI P.

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Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2010 | Volume:2 | Issue:4 Page(s): 39-58

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Title

THE STUDY OF RELATIONSHIP BETWEEN PERSONALITY ATTRIBUTES AND INTERNET CONSUMER BEHAVIORS IN IRAN

Author(s)

BABAEI MOHAMMAD ALI | AHADI P. | Issue Writer Certificate

Keywords

INTERNET MARKETINGQ2

PERSONALITY ATTRIBUTESQ2

REFERENCE GROUPSQ1

CONSUMER BEHAVIORQ2

Abstract

The overall purpose of this paper is to evaluate the effectiveness of PERSONALITY ATTRIBUTES as predictors of CONSUMER BEHAVIOR in contrast to traditional demographic variables in the digital environment. New variables were needed to replace the traditional ones. This research evaluated three groups of CONSUMER BEHAVIORs and examined personality and demographic variables. The primary data collected via questionnaire. The results of this research showed significant relationship between personality variables and online CONSUMER BEHAVIORs of respondents and suggested that PERSONALITY ATTRIBUTES were superior at predicting and segmenting online CONSUMER BEHAVIORs.

Cites

COMPARATIVE STUDY ON THE ATTITUDINAL AND BEHAVIORAL PATTERNS OF WOMEN AND MEN IN ONLINE SHOPPING

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APA: Copy

BABAEI, MOHAMMAD ALI, & AHADI, P.. (2010). THE STUDY OF RELATIONSHIP BETWEEN PERSONALITY ATTRIBUTES AND INTERNET CONSUMER BEHAVIORS IN IRAN. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 2(4), 39-58. SID. https://sid.ir/paper/140378/en

Vancouver: Copy

BABAEI MOHAMMAD ALI, AHADI P.. THE STUDY OF RELATIONSHIP BETWEEN PERSONALITY ATTRIBUTES AND INTERNET CONSUMER BEHAVIORS IN IRAN. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2010;2(4):39-58. Available from: https://sid.ir/paper/140378/en

IEEE: Copy

MOHAMMAD ALI BABAEI, and P. AHADI, “THE STUDY OF RELATIONSHIP BETWEEN PERSONALITY ATTRIBUTES AND INTERNET CONSUMER BEHAVIORS IN IRAN,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 2, no. 4, pp. 39–58, 2010, [Online]. Available: https://sid.ir/paper/140378/en

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