THE EFFECTS OF INFORMATION TECHNOLOGY BASED RETAIL CHANNELS INTEGRATION ON RETAIL STORES PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY (CASE STUDY: RASHT STORES)

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RAMAZANIAN MOHAMADRAHIM; MOMBINIY YAGHOOB; MORADI MAHMOUD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2016 | Volume:7 | Issue:4 Page(s): 741-768

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Title

THE EFFECTS OF INFORMATION TECHNOLOGY BASED RETAIL CHANNELS INTEGRATION ON RETAIL STORES PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY (CASE STUDY: RASHT STORES)

Author(s)

RAMAZANIAN MOHAMADRAHIM | MOMBINIY YAGHOOB | MORADI MAHMOUD | Issue Writer Certificate

Keywords

RETAIL CHANNEL INTEGRATIONQ1

ORGANIZATIONAL AMBIDEXTERITYQ2

RETAIL STORESQ1

FIRM PERFORMANCEQ2

Abstract

Information technology is a critical tool for companies to achieve the competitive advantage and organizational innovation. IT capability provides an appropriate opportunity for retailers to improve their relationships with customers and progress firms’ performance. Comes with advances in technology, retail industry by using Information technology has changed its business process from traditional to online channels. This paper, investigates the effects of IT based RETAIL CHANNEL INTEGRATION on RETAIL STORES performance, furthermore the mediating role of ORGANIZATIONAL AMBIDEXTERITY as organizational capability in exploitation and exploration of growth opportunities has been examined. Research data has been collected from the retailer sales chains in Rasht city. Data was collected through questionnaires and analyzed by structural equation modeling and partial least squares algorithm. Findings show that RETAIL CHANNEL INTEGRATION based on information technology by mediated ORGANIZATIONAL AMBIDEXTERITY influence on performance.

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APA: Copy

RAMAZANIAN, MOHAMADRAHIM, MOMBINIY, YAGHOOB, & MORADI, MAHMOUD. (2016). THE EFFECTS OF INFORMATION TECHNOLOGY BASED RETAIL CHANNELS INTEGRATION ON RETAIL STORES PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY (CASE STUDY: RASHT STORES). JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 7(4 ), 741-768. SID. https://sid.ir/paper/140452/en

Vancouver: Copy

RAMAZANIAN MOHAMADRAHIM, MOMBINIY YAGHOOB, MORADI MAHMOUD. THE EFFECTS OF INFORMATION TECHNOLOGY BASED RETAIL CHANNELS INTEGRATION ON RETAIL STORES PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY (CASE STUDY: RASHT STORES). JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2016;7(4 ):741-768. Available from: https://sid.ir/paper/140452/en

IEEE: Copy

MOHAMADRAHIM RAMAZANIAN, YAGHOOB MOMBINIY, and MAHMOUD MORADI, “THE EFFECTS OF INFORMATION TECHNOLOGY BASED RETAIL CHANNELS INTEGRATION ON RETAIL STORES PERFORMANCE: MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY (CASE STUDY: RASHT STORES),” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 7, no. 4 , pp. 741–768, 2016, [Online]. Available: https://sid.ir/paper/140452/en

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