Analyzing the Performance of Radio Religious Programs in Promoting the Religiosity of the Audience

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Sheikhi Gholam Ali; Elahi Manesh Mohammad Hasan; Ranjbar Maqsood

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Journal Paper

Paper Information

Journal: Journal of Islamic Lifestyle Centered on Health Year:2023 | Volume: | Issue: Page(s): 278-292

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Title

Analyzing the Performance of Radio Religious Programs in Promoting the Religiosity of the Audience

Author(s)

Sheikhi Gholam Ali | Elahi Manesh Mohammad Hasan | Ranjbar Maqsood | Issue Writer Certificate

Keywords

Media

religion

Religiosity

Religious media

national media

Radio and Television

Shahrsari

radio and television programs

Religious and Religious Programs

Abstract

The present research was conducted with the aim of obtaining the extent and manner of the influence of watching or listening to religious programs on Radio and Television in improving the Religiosity of the audience. religion, as a social institution, plays a fundamental role in the formation of norms and values of religious society and guides its audience towards happiness and perfection. To achieve its goals, this social institution uses various tools, one of which is the mass communication Media, and since in the Islamic Republic of Iran, Radio and Television - the national Media - is the most important mass Media, determining the role of this Media It is necessary to achieve this important goal.To conduct this research, a survey research method was used. The statistical population of the research was literate people aged 15 to 60 living in Sari city, and 317 of them were selected as sample people using multi-stage cluster random sampling method. The information was collected using a researcher-made questionnaire and face-to-face interviews with sample people. Chi-square statistical test was also used to analyze the findings.The findings show that 51.1% of the viewers or listeners of Radio and Television programs were users of religious programs. 11.5% were follow-up viewers and 46.2% were non-follow-up viewers. It means that almost half of the audience of religious programs are not very active in using these programs and do not follow them seriously. The most important finding of the research is that only 46% of the audience of religious and religious TV programs have evaluated the performance of these programs as successful and completely successful in promoting the Religiosity of the people. Only 49.4% completely agreed or agreed with the current quality of this program. The politicization of religious programs was the most important criticism expressed by the audience towards these programs. Only 10% of the respondents used Radio and Television programs as a source of religious information.

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