Virtual Reality (VR) Alongside Social Media Marketing Activities (SMMAs) as a Solution for Management Information Systems (MIS)

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Shirmohammadi Yazdan; Abiyaran Parisa; Peters Mike

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF SYSTEM MANAGEMENT Year:2024 | Volume:10 | Issue:1 Page(s): 133-154

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Title

Virtual Reality (VR) Alongside Social Media Marketing Activities (SMMAs) as a Solution for Management Information Systems (MIS)

Author(s)

Shirmohammadi Yazdan | Abiyaran Parisa | Peters Mike | Issue Writer Certificate

Keywords

Social Media Marketing Activities (SMMAs)

Tourism

Virtual Reality (VR)

Management Information System (MIS)

Abstract

The impact of social media and cyberspace in promoting Tourism destinations, especially when businesses are heavily affected by management Information system (MIS), is undeniable. The primary purpose of this study is to investigate the effect of Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) through the state flow, subjective well-being, and continued use in future visits. Data were collected from a total number of 384 visitors through a non-probability convenience sampling method. In this study, the use of SMMAs in the context of MIS has been investigated. The results showed that VR and MIS are essential digital marketing instruments. Also, VR under the action of MIS play an essential role in revisiting tourist destinations.

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