Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

JAFARIAN MOGHADDAM AHMAD REZA; Jafarian Moghaddam Hamid Reza; Hajimoradi Mehdi; Mohammadpour Darzi Naghibi Mohammad

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Roshd-e-Fanavari Year:2019 | Volume:15 | Issue:58 Page(s): 49-57

Download Full-Text

Persian Verion

View:

1,386

Download:

Cites:

Information Journal Paper

Title

Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study

Author(s)

JAFARIAN MOGHADDAM AHMAD REZA | Jafarian Moghaddam Hamid Reza | Hajimoradi Mehdi | Mohammadpour Darzi Naghibi Mohammad | Issue Writer Certificate

Keywords

IranQ1

Target MarketQ2

Knowledge BaseQ1

Multi-Criteria Decision Making Method (MCDM)Q1

System SoftwareQ1

Abstract

The design and development of System Software is extremely costly and time-consuming. On the other hand, System Softwares have own customers. In Iran, the time between product presentation to a customer and requesting and accepting a customer to buy System Software is very long. This has led to an enormous increase in sales and marketing costs of Iranian knowledge-based companies. Accordingly, The Iranian System Software Developer knowledge-base Companies need to be able to increase their sales success rate by determining the correct product Target Market. The present paper, using the Multi-Criteria Decision Making Method (MCDM), attempts to provide guidance on the precise determination of the System Software's Target Market for Iranian knowledge-base companies. The proposed method has been implemented in the PDNSoft Co. as a knowledge-base company and as a case study and one of the Iranian developers of System Software product. The implementation of this method showed that the Target Market in Iran should consist of some groups of government customers. This method has improved the customer attraction rate from 0. 06 to 0. 13 per month.

Cites

No record.

References

No record.

Cite

APA: Copy

JAFARIAN MOGHADDAM, AHMAD REZA, Jafarian Moghaddam, Hamid Reza, Hajimoradi, Mehdi, & Mohammadpour Darzi Naghibi, Mohammad. (2019). Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study. ROSHD-E-FANAVARI, 15(58 ), 49-57. SID. https://sid.ir/paper/144852/en

Vancouver: Copy

JAFARIAN MOGHADDAM AHMAD REZA, Jafarian Moghaddam Hamid Reza, Hajimoradi Mehdi, Mohammadpour Darzi Naghibi Mohammad. Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study. ROSHD-E-FANAVARI[Internet]. 2019;15(58 ):49-57. Available from: https://sid.ir/paper/144852/en

IEEE: Copy

AHMAD REZA JAFARIAN MOGHADDAM, Hamid Reza Jafarian Moghaddam, Mehdi Hajimoradi, and Mohammad Mohammadpour Darzi Naghibi, “Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study,” ROSHD-E-FANAVARI, vol. 15, no. 58 , pp. 49–57, 2019, [Online]. Available: https://sid.ir/paper/144852/en

Related Journal Papers