DEVELOPING A NEW CONCEPTUAL MODEL FOR DESIGNING CRM SYSTEMS

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REZAIIAN FARDOII SEDIGHEH; SANIEE MONFARED MOHAMMAD ALI; KHOSHALHAN FARID; MOUSAVI MADANI FARIBORZ

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Paper Information

Journal: MODIRIAT-E-FARDA Year:2007 | Volume:5 | Issue:17 Page(s): 54-70

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Title

DEVELOPING A NEW CONCEPTUAL MODEL FOR DESIGNING CRM SYSTEMS

Author(s)

REZAIIAN FARDOII SEDIGHEH | SANIEE MONFARED MOHAMMAD ALI | KHOSHALHAN FARID | MOUSAVI MADANI FARIBORZ | Issue Writer Certificate

Keywords

CUSTOMER RELATIONSHIP MANAGEMENTQ2

ELECTRONIC MANAGEMENTQ3

CONCEPTUAL DESIGNQ2

TECHNOLOGY ARCHITECTUREQ3

PROCESS ARCHITECTUREQ3

Abstract

Despite the recent interests in development of e-CRM systems in different organizations, system designers suffer from lack of systematic approach in design and development of CRM systems. In this paper, we examine and compare the mostly ad-hoc design models employed and used by major players in CRM industries, i.e., well-known companies, and we characterize their common attributes to develop a new design approach, i.e., a new model for CONCEPTUAL DESIGN of CRM systems. We illustrate that our model can be used as a good start for systematically design and development of CRM systems.

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APA: Copy

REZAIIAN FARDOII, SEDIGHEH, SANIEE MONFARED, MOHAMMAD ALI, KHOSHALHAN, FARID, & MOUSAVI MADANI, FARIBORZ. (2007). DEVELOPING A NEW CONCEPTUAL MODEL FOR DESIGNING CRM SYSTEMS. MODIRIAT-E-FARDA, 5(17), 54-70. SID. https://sid.ir/paper/147441/en

Vancouver: Copy

REZAIIAN FARDOII SEDIGHEH, SANIEE MONFARED MOHAMMAD ALI, KHOSHALHAN FARID, MOUSAVI MADANI FARIBORZ. DEVELOPING A NEW CONCEPTUAL MODEL FOR DESIGNING CRM SYSTEMS. MODIRIAT-E-FARDA[Internet]. 2007;5(17):54-70. Available from: https://sid.ir/paper/147441/en

IEEE: Copy

SEDIGHEH REZAIIAN FARDOII, MOHAMMAD ALI SANIEE MONFARED, FARID KHOSHALHAN, and FARIBORZ MOUSAVI MADANI, “DEVELOPING A NEW CONCEPTUAL MODEL FOR DESIGNING CRM SYSTEMS,” MODIRIAT-E-FARDA, vol. 5, no. 17, pp. 54–70, 2007, [Online]. Available: https://sid.ir/paper/147441/en

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