CUSTOMER KNOWLEDGE MANAGEMENT: AN INTEGRATED APPROACH TOWARDS COMPETITIVENESS

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AKHAVAN PEYMAN; HEYDARI SAFANAZ

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Paper Information

Journal: MODIRIAT-E-FARDA Year:2008 | Volume:5 | Issue:18 Page(s): 24-40

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Information Journal Paper

Title

CUSTOMER KNOWLEDGE MANAGEMENT: AN INTEGRATED APPROACH TOWARDS COMPETITIVENESS

Author(s)

AKHAVAN PEYMAN | HEYDARI SAFANAZ | Issue Writer Certificate

Keywords

CUSTOMER KNOWLEDGE MANAGEMENTQ2

KNOWLEDGE MANAGEMENTQ2

CUSTOMER RELATIONSHIP MANAGEMENTQ2

DATA MININGQ2

Abstract

The main objective of this paper is to investigate the role of KNOWLEDGE MANAGEMENT (KM) in CUSTOMER RELATIONSHIP MANAGEMENT (CRM) through DATA MINING (DM) and their efficacy in competitive advantages and also to provide a framework that clarifies effective communication between KM and CRM. In this way, the existing literature on KM, CRM and DM will be reviewed and a conceptual framework will be developed. This framework will be validated through a survey between the experts. The suggested conceptual framework will clarify the interdependency between KM and CRM and the DM process as a bridge between them for gain competitive advantages.From a better understanding of the customer, the company will have greater understanding of the true needs and expectations of the customer. It is regarded as a source for competitive advantage because it enables organizations to foster more profitable CRM method.

Cites

RELATIONSHIP BETWEEN CREATIVITY AND ESTABLISHMENT OF KNOWLEDGE MANAGEMENT (CASE STUDY: SOCIAL SECURITY ORGANIZATION)

References

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APA: Copy

AKHAVAN, PEYMAN, & HEYDARI, SAFANAZ. (2008). CUSTOMER KNOWLEDGE MANAGEMENT: AN INTEGRATED APPROACH TOWARDS COMPETITIVENESS. MODIRIAT-E-FARDA, 5(18), 24-40. SID. https://sid.ir/paper/147447/en

Vancouver: Copy

AKHAVAN PEYMAN, HEYDARI SAFANAZ. CUSTOMER KNOWLEDGE MANAGEMENT: AN INTEGRATED APPROACH TOWARDS COMPETITIVENESS. MODIRIAT-E-FARDA[Internet]. 2008;5(18):24-40. Available from: https://sid.ir/paper/147447/en

IEEE: Copy

PEYMAN AKHAVAN, and SAFANAZ HEYDARI, “CUSTOMER KNOWLEDGE MANAGEMENT: AN INTEGRATED APPROACH TOWARDS COMPETITIVENESS,” MODIRIAT-E-FARDA, vol. 5, no. 18, pp. 24–40, 2008, [Online]. Available: https://sid.ir/paper/147447/en

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