Identifying creative tourism development strategies of Ahvaz metropolis

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Karimi Hatami Jamileh; ramesht mohammad hossain; Nowjavan Bashghyan Mohammad Reza

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Journal Paper

Paper Information

Journal: Physical Geography Year:2024 | Volume:17 | Issue:66 Page(s): 81-96

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Title

Identifying creative tourism development strategies of Ahvaz metropolis

Author(s)

Karimi Hatami Jamileh | ramesht mohammad hossain | Nowjavan Bashghyan Mohammad Reza | Issue Writer Certificate

Keywords

strategy

tourism development

creative tourism

Ahvaz metropolis

Metaswot

Abstract

The purpose of this research is to investigate the situation of creative tourism and identify the strategies to achieve the development of creative tourism in Ahvaz metropolis. In terms of practical purpose, the present study is exploratory in nature and based on survey and field method. The required data has been collected through documentary, library and field methods. The dimensions and components of the research were identified using a researcher-made questionnaire, which was confirmed through face validity and Cronbach's alpha reliability (0. 816). The statistical population includes managers and trustees of related organizations and expert experts in the field of creative tourism issues in Ahvaz metropolis, 20 of whom were selected as a sample size based on snowball sampling and to develop a strategy. Metaswot analytical technique has been used to develop creative tourism. The results show that this city ranks lower than Kuwait in terms of developing creative tourism and achieving the level of economic, social, environmental and physical sustainability, but compared to the cities of Khorram Abad., the city of Kurd and Basra has a more suitable position. Things like tourism branding through extensive information and advertising, tourists' appropriate mental image of the city and the presence of ethnic groups of the same religion and language on both sides of the common borders of Iran and Iraq, which are most suitable for the creative tourism goals of Ahvaz metropolis, as Its tourism development strategies are prominent.

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