RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SATISFACTION ENHANCEMENT

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RANJBARIAN BAHRAM; BARARI MOJTABA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES Year:2009 | Volume:9 | Issue:2 (36) Page(s): 63-82

Download Full-Text

Persian Verion

View:

7,299

Download:

Cites:

Information Journal Paper

Title

RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SATISFACTION ENHANCEMENT

Author(s)

RANJBARIAN BAHRAM | BARARI MOJTABA | Issue Writer Certificate

Keywords

RELATIONSHIP MARKETINGQ2

TRUSTQ2

COMMUNICATIONQ2

COMPETENCEQ2

CUSTOMER SATISFACTIONQ2

Abstract

Today business organizations by realizing the importance of their CUSTOMER SATISFACTION enhancement, gradually leaving off traditional marketing and approaching more toward RELATIONSHIP MARKETING.Given the crucial importance of this approach as a successful factor of business organizations, the present article has studied the influence of RELATIONSHIP MARKETING underpinning, namely TRUST, commitment, COMMUNICATION, conflict handling and COMPETENCE on enhancing CUSTOMER SATISFACTION from services which rendered by a bank. This is a descriptive survey study, which its samples are made up of 160 customers of different branches of Saman Bank in Isfahan city. Its data gathering instrument was a self administered questionnaire. Data analysis is done by means of a multiple regression model. The results indicate that the RELATIONSHIP MARKETING variables accordingly COMPETENCE (0/253), COMMUNICATION (0/204), TRUST (0/136), and conflict management (0/095) had the most influence on CUSTOMER SATISFACTION from the services rendered by the bank, but commitment has no significant relation on their satisfaction.

Cites

References

Cite

APA: Copy

RANJBARIAN, BAHRAM, & BARARI, MOJTABA. (2009). RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SATISFACTION ENHANCEMENT. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 9(2 (36)), 63-82. SID. https://sid.ir/paper/150834/en

Vancouver: Copy

RANJBARIAN BAHRAM, BARARI MOJTABA. RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SATISFACTION ENHANCEMENT. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2009;9(2 (36)):63-82. Available from: https://sid.ir/paper/150834/en

IEEE: Copy

BAHRAM RANJBARIAN, and MOJTABA BARARI, “RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SATISFACTION ENHANCEMENT,” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 9, no. 2 (36), pp. 63–82, 2009, [Online]. Available: https://sid.ir/paper/150834/en

Related Journal Papers