INVESTIGATION OF THE IMPACTS OF MARKETING CAPABILITY ON ORGANIZATIONAL ENTREPRENEURSHIP IN SME (CASE: TEHRAN HAMBURGER FOOD CORPORATION)

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FEIZ DAVOOD; MALEKI MORTEZA; ZANGIAN SOMAYEH

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Paper Information

Journal: JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES Year:2014 | Volume:5 | Issue:10 Page(s): 135-156

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Title

INVESTIGATION OF THE IMPACTS OF MARKETING CAPABILITY ON ORGANIZATIONAL ENTREPRENEURSHIP IN SME (CASE: TEHRAN HAMBURGER FOOD CORPORATION)

Author(s)

FEIZ DAVOOD | MALEKI MORTEZA | ZANGIAN SOMAYEH | Issue Writer Certificate

Keywords

MARKETING CAPABILITYQ1

ORGANIZATIONAL ENTREPRENEURSHIPQ2

INNOVATION CAPABILITYQ1

MARKET-ORIENTATIONQ2

BRANDING CAPABILITYQ2

SME SQ2

Abstract

In today’s complex, dynamic and highly variable environment, companies require designing and adopting strategies that could assist them in improving their performance. In such a competitive environment, those companies can survive the competitions which keep pace with changing conditions. This shows that innovation and entrepreneurship are inevitable for organizational survival. Though there are huge theoretical materials about the role of marketing capabilities, a unique model which measures the marketing capabilities impact on entrepreneurship in SMEs is rare. Taking the impacts of marketing capabilities on entrepreneurship into consideration, this study is conducted in small and medium sized enterprises (SMEs) using structural equation modeling (SEM). Statistical population of the study is Tehran Hamburger, Pvt. Ltd. Data was collected using a standardized questionnaire, and then analysis of the data was performed. The results showed a positive impact of MARKET-ORIENTATION, innovative and brand capabilities as elements of marketing capabilities on entrepreneurship in today’s competitive environment. In this study, innovative capabilities has a positive impacts on idea generation and assessment, MARKET-ORIENTATION has a positive impact on idea generation, and finally, idea assessment and usage, and brand capabilities have positive impact on idea assessment.

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APA: Copy

FEIZ, DAVOOD, MALEKI, MORTEZA, & ZANGIAN, SOMAYEH. (2014). INVESTIGATION OF THE IMPACTS OF MARKETING CAPABILITY ON ORGANIZATIONAL ENTREPRENEURSHIP IN SME (CASE: TEHRAN HAMBURGER FOOD CORPORATION). JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 5(10), 135-156. SID. https://sid.ir/paper/150859/en

Vancouver: Copy

FEIZ DAVOOD, MALEKI MORTEZA, ZANGIAN SOMAYEH. INVESTIGATION OF THE IMPACTS OF MARKETING CAPABILITY ON ORGANIZATIONAL ENTREPRENEURSHIP IN SME (CASE: TEHRAN HAMBURGER FOOD CORPORATION). JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2014;5(10):135-156. Available from: https://sid.ir/paper/150859/en

IEEE: Copy

DAVOOD FEIZ, MORTEZA MALEKI, and SOMAYEH ZANGIAN, “INVESTIGATION OF THE IMPACTS OF MARKETING CAPABILITY ON ORGANIZATIONAL ENTREPRENEURSHIP IN SME (CASE: TEHRAN HAMBURGER FOOD CORPORATION),” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 5, no. 10, pp. 135–156, 2014, [Online]. Available: https://sid.ir/paper/150859/en

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