DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY

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HOSEINI KIA S.T.

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2011 | Volume:7 | Issue:20 Page(s): 9-26

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Title

DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY

Author(s)

HOSEINI KIA S.T. | Issue Writer Certificate

Keywords

INTEGRATED MARKETING COMMUNICATION MODELQ2

PROMOTION MIXQ3

TOURIST ATTRACTIONQ3

Abstract

In this article the results of the above Mentioned title are presented. By designing some research questions and five hypothesizes we plotted a questionnaire for studying the relations of integrated marketing communication variables. Five hypothesizes were confirmed including the effect of advertisement(91.11), public relation(87.92), sale promotion( 82.24), personal selling(76.56), and direct marketing (64.19) affect on TOURIST ATTRACTION of Tange Washi and Washi Fall. Based on the importance of hypothesizes and their variables, the final analytical model of integrated marketing communication was designed.

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References

CULTURAL AND HERITAGE TOURISM: IDENTIFYING NICHES FOR INTERNATIONAL TRAVELERS

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APA: Copy

HOSEINI KIA, S.T.. (2011). DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 7(20), 9-26. SID. https://sid.ir/paper/151321/en

Vancouver: Copy

HOSEINI KIA S.T.. DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2011;7(20):9-26. Available from: https://sid.ir/paper/151321/en

IEEE: Copy

S.T. HOSEINI KIA, “DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 7, no. 20, pp. 9–26, 2011, [Online]. Available: https://sid.ir/paper/151321/en

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