EXPLORING EFFECTIVE FACTORS ON BUYERS’ BEHAVIORS OF SONOGRAPHY INSTRUMENTS IN TEHRAN CITY

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POORABDOLLAHIAN TEHRANI BORZU; HORMOZ MEHRANI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2009 | Volume:6 | Issue:13 Page(s): 1-10

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Information Journal Paper

Title

EXPLORING EFFECTIVE FACTORS ON BUYERS’ BEHAVIORS OF SONOGRAPHY INSTRUMENTS IN TEHRAN CITY

Author(s)

POORABDOLLAHIAN TEHRANI BORZU | HORMOZ MEHRANI | Issue Writer Certificate

Keywords

CONSUMERS’ BEHAVIORQ2

INDUSTRIAL MARKETINGQ3

QUALITYQ2

PRICEQ2

BRANDQ2

AFTER SALE SERVICESQ3

SONOGRAPHY INSTRUMENTSQ3

Abstract

The present research is looking for the question of: what factors affect buyers’ behaviors of SONOGRAPHY INSTRUMENTS, and how are the priorities of these factors? In this research, by using Kuada model, which is related to industrial products’ purchasers, effective factors on behaviors of SONOGRAPHY INSTRUMENTS were identified. Research findings show that four factors of QUALITY, PRICE, services after sale, and BRAND, were of most importance respectively. The sample of this research includes 64 persons, from expert physicians of sonography in Tehran. Questionnaire was used for gathering data and soft wares of Excel, Expert Choice, miitab15 and SPSS were used for analysis purposes.

Cites

STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS

References

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APA: Copy

POORABDOLLAHIAN TEHRANI, BORZU, & HORMOZ, MEHRANI. (2009). EXPLORING EFFECTIVE FACTORS ON BUYERS’ BEHAVIORS OF SONOGRAPHY INSTRUMENTS IN TEHRAN CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 6(13), 1-10. SID. https://sid.ir/paper/151349/en

Vancouver: Copy

POORABDOLLAHIAN TEHRANI BORZU, HORMOZ MEHRANI. EXPLORING EFFECTIVE FACTORS ON BUYERS’ BEHAVIORS OF SONOGRAPHY INSTRUMENTS IN TEHRAN CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2009;6(13):1-10. Available from: https://sid.ir/paper/151349/en

IEEE: Copy

BORZU POORABDOLLAHIAN TEHRANI, and MEHRANI HORMOZ, “EXPLORING EFFECTIVE FACTORS ON BUYERS’ BEHAVIORS OF SONOGRAPHY INSTRUMENTS IN TEHRAN CITY,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 6, no. 13, pp. 1–10, 2009, [Online]. Available: https://sid.ir/paper/151349/en

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