FACTORS'S INFLUENCE ON CUSTOMER COMMITMENT IN ELECTRONICS BANKING: USING KASSIM ELECTRONIC BANKING MODEL IN BANK OF TEJARAT IN MASHHAD CITY

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IRANZADEH SOLEYMAN; AMMARI HOSSEIN; MIRVEYSI MAJID

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Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2010 | Volume:6 | Issue:16 Page(s): 105-114

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Title

FACTORS'S INFLUENCE ON CUSTOMER COMMITMENT IN ELECTRONICS BANKING: USING KASSIM ELECTRONIC BANKING MODEL IN BANK OF TEJARAT IN MASHHAD CITY

Author(s)

IRANZADEH SOLEYMAN | AMMARI HOSSEIN | MIRVEYSI MAJID | Issue Writer Certificate

Keywords

ELECTRONICS BANKINGQ3

INTERNETQ2

BANK OF TEJARATQ2

IRANQ3

Abstract

This paper aims to investigate and extend the trust-relationship commitment model to an INTERNET banking setting .The paper shows that in testing whether attraction might be related to belief in and use of the INTERNET banking, this research sampled 276 bank customers’ responses via a cross-sectional survey in mashhad, IRAN.The findings in the paper indicate that trust, shared value and attraction have significant positive impact on commitment. So on both communication and opportunistic behavior have significant positive impact on trust. This research shows that, communication has positive impact on trust.Thus, management attention might be fruitfully focused on the development of such beliefs on the part of the users.Similarly, banks may consider offering a low-cost service by passing on some of their gains from reduced operating cost to customers. This may lead to better customer loyalty towards the service.

Cites

SOCIOLOGICAL ANALYSIS OF THE RELATIONSHIP BETWEEN SOCIAL TRUST AND E-CITIZENSHIP SHIP IN YASOUJ

References

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APA: Copy

IRANZADEH, SOLEYMAN, AMMARI, HOSSEIN, & MIRVEYSI, MAJID. (2010). FACTORS'S INFLUENCE ON CUSTOMER COMMITMENT IN ELECTRONICS BANKING: USING KASSIM ELECTRONIC BANKING MODEL IN BANK OF TEJARAT IN MASHHAD CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 6(16), 105-114. SID. https://sid.ir/paper/151360/en

Vancouver: Copy

IRANZADEH SOLEYMAN, AMMARI HOSSEIN, MIRVEYSI MAJID. FACTORS'S INFLUENCE ON CUSTOMER COMMITMENT IN ELECTRONICS BANKING: USING KASSIM ELECTRONIC BANKING MODEL IN BANK OF TEJARAT IN MASHHAD CITY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2010;6(16):105-114. Available from: https://sid.ir/paper/151360/en

IEEE: Copy

SOLEYMAN IRANZADEH, HOSSEIN AMMARI, and MAJID MIRVEYSI, “FACTORS'S INFLUENCE ON CUSTOMER COMMITMENT IN ELECTRONICS BANKING: USING KASSIM ELECTRONIC BANKING MODEL IN BANK OF TEJARAT IN MASHHAD CITY,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 6, no. 16, pp. 105–114, 2010, [Online]. Available: https://sid.ir/paper/151360/en

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