RELATIONSHIP BETWEEN MARKETING KNOWLEDGE MANAGEMENT AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN GILAN PROVINCE

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CHIRANI E.; AKHAVAN FOUMANI S.

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Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2013 | Volume:10 | Issue:31 Page(s): 33-41

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Title

RELATIONSHIP BETWEEN MARKETING KNOWLEDGE MANAGEMENT AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN GILAN PROVINCE

Author(s)

CHIRANI E. | AKHAVAN FOUMANI S. | Issue Writer Certificate

Keywords

MARKETING KNOWLEDGE MANAGEMENTQ2

PERFORMANCE IMPROVEMENTQ2

DETERMINATION OF MANUFACTURING FIRM PERFORMANCEQ2

Abstract

In today's complex, dynamic and constantly changing environments, all firms need to design and adopt strategies enabling them to conform the changing and dynamic conditions of competitive markets and as a result to improve their performance. This paper is aiming to help the managers to promote their productivity through MARKETING KNOWLEDGE MANAGEMENT strategy. It is an applicable-descriptive study in terms of purpose and data collection. large manufacturing firms in Gilan are selected as statistical society. Then, a questionnaire of 24 questions are designed and distributed among the population. All questionnaires are gathered and analyzed via SPSS and LISREL software. The results represent that creating marketing assets, investing on marketing assets and foreign markets’ potential, has positive effects on the performance. At last, based on the research findings and in order to use future researches, some suggestions will be presented.

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APA: Copy

CHIRANI, E., & AKHAVAN FOUMANI, S.. (2013). RELATIONSHIP BETWEEN MARKETING KNOWLEDGE MANAGEMENT AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN GILAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 10(31), 33-41. SID. https://sid.ir/paper/151367/en

Vancouver: Copy

CHIRANI E., AKHAVAN FOUMANI S.. RELATIONSHIP BETWEEN MARKETING KNOWLEDGE MANAGEMENT AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN GILAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2013;10(31):33-41. Available from: https://sid.ir/paper/151367/en

IEEE: Copy

E. CHIRANI, and S. AKHAVAN FOUMANI, “RELATIONSHIP BETWEEN MARKETING KNOWLEDGE MANAGEMENT AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN GILAN PROVINCE,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 10, no. 31, pp. 33–41, 2013, [Online]. Available: https://sid.ir/paper/151367/en

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