EFFECTS OF MARKETING MIXES SERVICES (7P) ON THE PROMOTION OF TEHRAN STOCK EXCHANGES QUALITY BY DEVELOPING FINANCIAL MARKETING NEW MIXES IN STOCK EXCHANGES

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ALIPOUR M.; BADIEI H.; NOURI M.

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2012 | Volume:9 | Issue:27 Page(s): 1-20

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Title

EFFECTS OF MARKETING MIXES SERVICES (7P) ON THE PROMOTION OF TEHRAN STOCK EXCHANGES QUALITY BY DEVELOPING FINANCIAL MARKETING NEW MIXES IN STOCK EXCHANGES

Author(s)

ALIPOUR M. | BADIEI H. | NOURI M. | Issue Writer Certificate

Keywords

SERVICES MARKETING MIXES (7P)Q2

SERVICES QUALITYQ2

TEHRAN STOCK EXCHANGESQ2

NEW MIXES OF FINANCIAL MARKETINGQ2

Abstract

The aim of this research is to study the effects of services marketing mixes on the promotion of SERVICES QUALITY and the increase of investment in TEHRAN STOCK EXCHANGES by developing new marketing mixes. Due to the questions developed and the fact that the researcher is to study the differences and similarities between the researches done previously, the objectives of this research are based on the methodology applied. The methodology is descriptive-survey using a qualitative approach to complete the information related to the subject including samples selection, data collection, data analysis, answering the research questions and conclusion. To answer the research questions, the researchers use the documents, conversations and serious interviews. The size and number of the samples are uncertain, so Theory Saturation is used as sampling method and all departments engaged are interviewed to increase the validity and reliance of the research.To analyze the data collected, Qualitative approach, Milers and Huberman method will be used. The research findings represented that marketing mixes services are used completely in TEHRAN STOCK EXCHANGES and they have great effects on the increase of the quality. Also, the results of the research 5 questions indicate that the following 3 factors can be considered as NEW MIXES OF FINANCIAL MARKETING: liquidity and transparency, approval of instructions, rules and provisions facilitating the investment and diversity of the companies listed in TEHRAN STOCK EXCHANGES.

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APA: Copy

ALIPOUR, M., BADIEI, H., & NOURI, M.. (2012). EFFECTS OF MARKETING MIXES SERVICES (7P) ON THE PROMOTION OF TEHRAN STOCK EXCHANGES QUALITY BY DEVELOPING FINANCIAL MARKETING NEW MIXES IN STOCK EXCHANGES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 9(27), 1-20. SID. https://sid.ir/paper/151394/en

Vancouver: Copy

ALIPOUR M., BADIEI H., NOURI M.. EFFECTS OF MARKETING MIXES SERVICES (7P) ON THE PROMOTION OF TEHRAN STOCK EXCHANGES QUALITY BY DEVELOPING FINANCIAL MARKETING NEW MIXES IN STOCK EXCHANGES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2012;9(27):1-20. Available from: https://sid.ir/paper/151394/en

IEEE: Copy

M. ALIPOUR, H. BADIEI, and M. NOURI, “EFFECTS OF MARKETING MIXES SERVICES (7P) ON THE PROMOTION OF TEHRAN STOCK EXCHANGES QUALITY BY DEVELOPING FINANCIAL MARKETING NEW MIXES IN STOCK EXCHANGES,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 9, no. 27, pp. 1–20, 2012, [Online]. Available: https://sid.ir/paper/151394/en

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